Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Ambal's Amusings

MAY 30, 2012

Content Marketing Tools Series #7 Curata. Curata is a content curation. tool and content curation is all about how to market content. Curata is a comprehensive, business-grade, content curation. Curata is a comprehensive, business-grade, content curation. and original content. About Curata.

Tools 100

Tools Planning Content Marketing Curation 100

The Point

SEPTEMBER 23, 2015

And no, #1 is not “write better content” (because you already knew that.). Optimize post titles for search. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. Here are 10 proven ways to generate more leads from your blog.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

The Effective Marketer

MAY 3, 2012

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work. Multiple search options.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

Sprout Social

APRIL 18, 2017

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Automate Your RSS Feeds.

Social Media 102

Social Media Rules Automation Media 102

Convince & Convert

APRIL 24, 2015

From sharing your latest post on social media, to sending out new posts via email to your newsletter subscribers, to setting up RSS feeds for your blog, there are umpteen ways to bring your blog into the public eye. Use paid advertising via social media or PPC marketing to promote your blog and make it surface on any newer search.

Blogger 166

Blogger Best Practices Merchandising RSS 166

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. Too many people do some research before creating SEO friendly content, but they don’t go into the specifics.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Content Marketing Institute

JANUARY 15, 2019

Video content – live or not – is a valuable asset for any brand. That’s why I’ll show you how to repurpose your live content to get more from your efforts. You can stream content on most platforms these days. Most of the tactics I’ll share with you are relevant for whichever streaming site you use. Save video for replay.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Writing on the Web

SEPTEMBER 26, 2012

Of course, being a winning blogger is more than just creating good content. Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Optimize for search engines. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds.

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

DECEMBER 20, 2011

Search traffic. company website, newsletters, syndication sites). Number of RSS subscribers (regular readers). Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). which content is most popular with followers). Six Twitter Metrics.

Social Media 100

Social Media Media Lead Ranking Lead Scoring 100

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

markempa

AUGUST 5, 2012

The Social Sellers used LinkedIn’s search functions to target prospects by: Role. And other relevant targeting criteria. The quality of prospects we were able to reach was superior in both marketing relevance and seniority compared to previous approaches, such as direct mail or telemarketing.”. Company name.

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Ranking 120

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Anything Goes Marketing

APRIL 7, 2010

On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Online Marketing Institute

APRIL 4, 2011

Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. I am going to set up PPC for three senior living communities, all.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. Your website’s main navigation menu is the map that visitors (and search engines!)

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

DECEMBER 30, 2008

They showed a 155% increase in unique Web visitors and they also generated more links on non-brand search terms that helped boost their search engine results positions. They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I didn’t have the time to go through the content but it seems like this is a hot topic right now. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

ConvertKit

SEPTEMBER 16, 2020

How to choose the right newsletter tool for your business. The 13 best newsletter software tools for creators. How to set up a free email newsletter with ConvertKit. When Khe began sending his weekly newsletter to 36 of his colleagues, he had no intention of growing it into a business. Jump ahead. the answer is yes!)

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Optinmonster

FEBRUARY 16, 2022

Create newsletters. Now, the only parts of MailerLite that you can integrate with WordPress are Signup Forms and Featured Image in RSS Feed. Then, navigate to Plugins » Add New : In the search box, search for MailerLite. You’ll get multiple hits in your search, but only one is developed by MailerLite for WordPress.

API 59

API Template Top of Funnel Rules 59