Optimizing Content in Your Email Newsletter
SendX
DECEMBER 26, 2023
Discover the art of optimizing email newsletter content. From A/B testing to data-driven refinements, unlock strategies for crafting effective newsletters.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
SendX
DECEMBER 26, 2023
Discover the art of optimizing email newsletter content. From A/B testing to data-driven refinements, unlock strategies for crafting effective newsletters.
Marketing Craftmanship
NOVEMBER 22, 2023
Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
SendX
JUNE 5, 2023
Are you planning your next email marketing campaign for summer but struggling to come up with fresh and engaging newsletter ideas? With summer just around the corner, now is the perfect time to revamp your email content and captivate your audience with exciting and relevant topics.
Benchmark Email
OCTOBER 24, 2023
And when you only have a short amount of time to grab the attention of your newsletter subscribers, you’ll want to make sure your email content is next level. Creating engaging newsletter content can be a challenging task, especially when you’re pressed for time or ideas.
SendX
OCTOBER 28, 2021
Besides the message content, you think that looking professional is a must as well. We all have this sensation… you need to launch an email campaign. You want something well designed, well crafted in order to impress the people that will open your message.
Content Marketing Institute
MARCH 6, 2024
You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers. You’re busy enough doing marketing.
Writing on the Web
OCTOBER 4, 2016
From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . It’s not easy. Problem #1: Lack of Clarity.
DivvyHQ
JULY 19, 2022
When you break it down, email marketing is an extension of your content strategy. By following through with a few specific steps, you can adapt your content strategy to make top-performing newsletter content that your audience will want to read as soon as it lands in their inbox.
KoMarketing Associates
OCTOBER 19, 2021
As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. Statistics showed that the majority of marketers (63%) intend on growing email lists via newsletters to expand or enhance their first-party data in the near future.
SmartBrief - Marketing
MARCH 10, 2024
In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.
ClickZ
APRIL 9, 2024
LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform for in-depth content and personal branding.
ClearVoice
MAY 12, 2022
You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.
Contently
FEBRUARY 9, 2021
Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.
SmartBrief - Marketing
FEBRUARY 26, 2024
One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. That is a 40x ROI. Porch Group Media ) 42.3%
Scoop.it
JANUARY 10, 2023
When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?
SmartBrief - Marketing
MARCH 4, 2024
In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.
SendX
AUGUST 18, 2020
Localization solves the problem of international audiences by adjusting email content to different languages and cultural norms. What is the Localization of Email Newsletters? Localization refers to the process of adapting content in your email campaigns to make it more appropriate for users in different geographical regions.
Benchmark Email
DECEMBER 11, 2023
For manufacturing companies, email newsletters are a golden opportunity to communicate directly with your audience, strengthen brand loyalty, and position yourself as a thought leader in the industry. However, the challenge lies in creating content that is both engaging and relevant to your readers.
ConvertKit
MARCH 24, 2021
In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. Like most digital products, there’s no set standard for how much to charge for a premium newsletter. Offer your content for too little, and you could leave money on the table.
Content Marketing Institute
JANUARY 19, 2023
Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading →
Benchmark Email
OCTOBER 23, 2023
Looking for some tips on how to develop a newsletter content strategy that works? This article explores ten of the best ways to make sure your content generates the kind of engagement you’re hoping to achieve. You’re in luck.
Buffer
APRIL 7, 2022
As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships.
Top Rank Marketing
DECEMBER 8, 2023
MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent from 2022, with 11.6 In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.
Optinmonster
MARCH 13, 2023
Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?
Liveintent
NOVEMBER 9, 2021
Newsletter programs have seen a massive boom since early 2020. Newsletters have seen such tremendous success that publishers across a variety of industries have recently launched their own newsletter programs or doubled down on their existing efforts. Email newsletter monetization.
Liveintent
OCTOBER 19, 2021
In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. With LiveIntent, advertisers can reach 200 million opted-in email newsletter readers in the U.S. How email newsletters can help with customer acquisition. What is customer acquisition? There are over 4.1
Marketing Insider Group
MARCH 11, 2024
Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.
Scoop.it
NOVEMBER 17, 2022
Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.
ConvertKit
NOVEMBER 3, 2021
You can advocate all you want for your content, but your reach might be limited. Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales.
Litmus
NOVEMBER 13, 2020
Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. And it just wasn’t driving the amount of traffic to our content that we were used to. And, we have a lot of fun with them! What went wrong?
Marketing Insider Group
JANUARY 2, 2024
It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80
RebelMouse
APRIL 28, 2021
That's why we recently introduced customizable Entry Editors that allow for different types of content to have different creation and editorial implementations. This lets you step beyond the bounds of most CMS platforms to help your writers visually understand how to create specific types of content. Creating a Newsletter.
Search Engine Journal
JANUARY 24, 2023
LinkedIn's new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature Can Help You Find Must-Read Newsletters appeared first on Search Engine Journal.
ClearVoice
NOVEMBER 4, 2022
We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. The truth is the internet is full of poor-quality content, weak marketing, and a lot of noise. MarketingProfs.
Liveintent
NOVEMBER 23, 2021
While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters. Through these premium experiences, publishers can feed readers’ hunger for relevant content and thereby continue to foster more reader loyalty.
Lake B2B
OCTOBER 7, 2022
And the most effective emails that B2B brands can send to stay connected with their audience are newsletters. In fact, in a study by Content Marketing Institute, 81% of […]. The post Marketing Through Newsletters: A Guide for B2B Marketers appeared first on Blog.
Marketing Insider Group
FEBRUARY 20, 2023
You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Image Source: Oberlo Wondering what your business’s content conversion rate is?
Top Rank Marketing
AUGUST 25, 2023
Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. The post Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters appeared first on B2B Marketing Blog - TopRank®. MediaPost From Mad Men to machines?
Marketing Insider Group
SEPTEMBER 12, 2023
But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.
Optinmonster
FEBRUARY 2, 2022
Are you looking for an easy way to learn how to show a newsletter popup in Magento? One of the most common ways shop owners like yourself market with Magento is through a newsletter popup. However, despite its popularity with shop owners, creating newsletter popups is not a built-in function of Magento. Let’s get started!
Marketing Insider Group
JULY 3, 2023
However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 3.
Content Marketing Institute
JANUARY 19, 2022
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading →
Predictive Response
AUGUST 15, 2022
Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter?
Marketing Insider Group
NOVEMBER 23, 2023
What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.
Expert insights. Personalized for you.
Are you sure you want to cancel your subscriptions?
Let's personalize your content