Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

DivvyHQ

NOVEMBER 7, 2022

If you're not using a content delivery network (CDN), you're missing out on key SEO and UX benefits. Learn more about how CDNs work and why you need one for your business.

Network Marketing 89

Network Marketing Content Content Marketing SEO 89

Content Marketing Institute

SEPTEMBER 27, 2021

Conferences – in person or virtual – can present great opportunities to network. Here’s some help to overcome those networking jitters, whether you’re remote or gathered with others. But it doesn’t come naturally to many.

Network Marketing 140

Network Marketing Personalization Tips Content Marketing 140

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Content Marketing Institute

OCTOBER 22, 2021

Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Media Content 130

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. The post Google lets advertisers opt out of Search Partner Network amid Adalytics claims appeared first on MarTech. Get MarTech!

Opt-out 113

Opt-out Advertising Agencies Advertisements Advertising 113

Spiralytics

NOVEMBER 18, 2021

The post Should I Invest in a Content Delivery Network (CDN) for SEO? Maximizing your website’s SEO (search engine optimization) is critical, especially if you want your target. appeared first on Spiralytics Inc.

SEO 114

SEO Content Optimization Search Engine Marketing 114

Martech

FEBRUARY 25, 2022

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. A few podcasts from the LinkedIn Podcast Network. HubSpot launched its own podcast network back in summer of 2021 aiming to put engaging content in front of marketers and marketing operations professionals. Image: LinkedIn. Why we care.

Linkedin 114

Linkedin Network Marketing Newsletter Hubspot 114

InsightSquared

FEBRUARY 20, 2020

Instead of an outreach tool, treat your LinkedIn network as an engagement space where you can find authentic interactions and understanding of the space you’re working in. The most valuable types of content to drive impressions and interactions are words of advice, do’s and don’t, and misconceptions of your industry. This includes: .

Top of Funnel 156

Top of Funnel Tools Cold Calling Linkedin 156

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Only B2B

JULY 26, 2019

Creating a content worth reading is the most crucial part of content marketing which is where different content syndication networks come in to picture. The post 6 Content Syndication Networks That Will Drive Traffic appeared first on ONLY B2B. You will not be able to.

Traffic 125

Traffic Content Network Marketing B2B Marketing 125

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Exo B2B

NOVEMBER 7, 2023

And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? According to this study, only 2% of website traffic comes from social networks. So, yes, are social networks worth it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. What is an awareness network? What is an engagement network?

Marketing & Strategy 105

Marketing & Strategy Social Media Network Marketing Intent 105

Content Marketing Institute

DECEMBER 8, 2023

But the unexpected news for most is the rise in spending on retail media networks. To some surprise, digital advertising spending will jump in 2024. Learn why B2C – and B2B – marketers should pay attention to them.

Network Marketing 93

Network Marketing Media Spending Advertisements 93

Marketing Insider Group

JANUARY 23, 2018

The post Artificial Neural Networks: What Every Marketer Should Know appeared first on Marketing Insider Group. To get a better understanding of where this profound shift in technology is taking us, let’s take a look at the thought processes that are […].

Network Marketing 251

Network Marketing Marketing Automation Analytics Marketing 251

Search Engine Journal

MAY 14, 2021

Learn what to look for in a Content Delivery Network (CDN) to support your SEO goals, what they cost, common issues in implementation & more. The post How to Use a Content Delivery Network (CDN) for SEO appeared first on Search Engine Journal.

SEO 98

SEO Content Cost 98

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. It means that for companies to succeed with online content marketing, they have to adapt.

Distribution 351

Distribution Tips Peer-to-peer Marketing & Strategy 351

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! We place social networks at 92% usage rate in B2B and up to 94% in B2C!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Influitive

JULY 24, 2019

While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive. People thrive on personalization—the feeling that something is special and unique to them—and this is especially true in business.

Network Marketing 219

Network Marketing Brand Identity Branding Blast Campaigns 219

Hubspot

FEBRUARY 15, 2023

Strong networking skills are one of the most useful abilities you can have. Luckily, with some guidance, you’ll quickly master networking. In this piece, you’ll learn how to improve your networking skills. How to Improve Your Networking Skills 1. Network throughout your entire career. Give more than you take.

Tips 75

Tips Opt-out Impressions Opt-in 75

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Threads is a text-based social network developed by Meta’s Instagram team. Some of the network’s instant popularity can be attributed to an exceptionally simple signup process. The response to Threads was different.

API 91

API Ideal Customer Profiles Social Media Social Networks 91

Thinkers360

MARCH 1, 2024

In this edition, we speak with Maria Villablanca Co-Founder and CEO, Future Insights Network , a fast-growing network of over 130,000 manufacturing, supply chain, and digital transformation leaders. Thinkers360: Tell us a bit about your background and areas of expertise MV: First and foremost, I am a content creator.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

ConvertKit

JUNE 27, 2022

The ConvertKit Sponsor Network is our newest service that will be an extension of your creator business, helping you source, negotiate, and manage sponsorship deals to help you grow your revenue without doing more work or additional hiring. That means to be eligible for the ConvertKit Sponsor Network, you need to: Be a ConvertKit user.

Open Rate 61

Open Rate Newsletter Click Rate Work Management 61

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 101

Verticals Social Media Media Social Networks 101

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Digilant

MARCH 10, 2022

.”As the medium has evolved, now advertisers have access to podcast networks which give them the chance to have content played across various podcasts — all hypertargeted to your target audience — within that network. Finally, some podcast networks allow for unique creative ad formats, such as AdsWizz’s Shake Me Ads.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Peer-to-peer 60

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 60

Search Engine Journal

MAY 10, 2021

What is a content delivery network (CDN), how does it work, and what are the implications of CDNs on SEO? The post Content Delivery Network (CDN): What It Is & How It Works appeared first on Search Engine Journal. Learn more here.

Content 75

Content SEO 75

EveryoneSocial

JANUARY 12, 2022

How Activating Employee Networks Helps the Healthcare Industry. When your employees choose to share company news and content with their personal social networks, it shows that your organization is a great place to work and that your workers believe in the product or service the company offers. Establish a social media policy.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Hubspot

MARCH 22, 2023

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants? Image Source 1.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Hubspot

MAY 11, 2021

That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. We've spent the past decade investing in educational content to help all kinds of business builders be successful. Why a Podcast Network? We believe the popularity of audio will continue to grow. What's Next.

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

chiefmartech

DECEMBER 1, 2020

This platform pattern is also applied to content and campaigns, where foundational creative assets are designed to facilitate independent production of variations and localizations within a common marketing framework. PATTERN #2: NETWORKS. A network is a group or system of interconnected people or things.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Gitnux Blog Imagine you’re at a networking event.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214