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5 Essential Functions for Every B2B Website

Biznology

If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing?

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance.

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Best Lead Providers & Lead Generation Tools

PureB2B

According to their website, as long as you have your lead’s first name, last name, and website name, they’ll source the email for you. You can use these tools to see the companies that visit your website, what pages they look at, and how engaged they were on your site. NetFactor VisitorTrack.

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The 7 B2B website essentials: What customers want

Martech

A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. I stand by the old maxim, “If you don’t have a website, you don’t have a business.” When was your website built?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Most popular posts Do You Have CallerID For Your Website? Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. I am the CEO of netFactor. ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns.