Biznology

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The 10 most fascinating people in B2B marketing in 2019

Biznology

On the content side, Sean hosts the B2B Revealed podcast, where I was a recent guest. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. As such, Valerie is an avid follower of B2B marketing methods, to fill the seats and keep attendees coming year after year.

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5 Essential Functions for Every B2B Website

Biznology

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Sort of like the Boy Scout law.