Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. This is a great example of building a microsite around a cause. J&J | Campaign for Nursing’s Future.

Creativity 134

Creativity Examples Content Marketing Planning 134

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite. Convert with content. Move the needle with motion.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Martech

FEBRUARY 15, 2024

Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. How will you migrate product and brand content? Be sure to establish the future home of customer service content, video demos, and all the blogs.

Work Management 95

Work Management Brand Identity Branding Marketing Management 95

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Kevin Indig

JULY 31, 2023

While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there. Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site.

PageRank 98

PageRank Microsite Comparison SEO 98

Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Content4Demand

JANUARY 12, 2021

Content strategists and content creators are seeing their worlds evolve. It is expanding to include crafting relevant, fantastic experiences for websites, podcasts, videos and other multimedia formats and platforms. Here are some ways to integrate UX more into content workflows and processes: . Bring Team Members In.

Microsite 70

Microsite Content Interactive Marketing Design 70

Avitage

FEBRUARY 15, 2014

Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. What are the implications of giving people content “when they want it?” Content Publishing'

Microsite 120

Microsite Content Marketing Content Distribution 120

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Content Standard

MAY 8, 2018

Designing a website requires more than a consideration of aesthetic principles. While these decisions are important, their impact is largely beside the point if your website architecture is a mess. Brands are moving away from content that functions as static, one-off pieces. Advancing to the Next Piece of Content.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Biznology

JUNE 14, 2013

Google still encourages website owners to optimize their websites, in a way that follows the best practices set forth by the Google Webmaster Guidelines, in order to attract the attention of target audience members. The most natural way to link over to a website is with the brand name, so be sure to use that the majority of the time.

Optimization 80

Optimization SEO Marketing Websites Microsite 80

Content Marketing Institute

MARCH 20, 2019

Even if you already have your primary website, your domain days aren’t done. A new content hub? Read this First appeared first on Content Marketing Institute. You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain?

Domain 85

Domain Microsite Campaigns Marketing Websites 85

Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. HubSpot’s content management system (CMS) is now free for building and hosting websites. The offer is especially attractive if you’re building a site or microsite on a different domain. HubSpot wants you!

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: $100/$360/$680 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Bound360

FEBRUARY 5, 2018

Welcome to our six-part series on building a successful website personalization strategy. Personalization with redirects is excellent for directing visitors to account hubs, microsites, and webpages for well-defined lines of business. Text modification – Tailor text on your website including copy, headlines, and buttons.

Website Personalization 49

Website Personalization Webinar Metrics Personalization Marketing Websites 49

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. With an overall trScore of 8.6 Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

nDash

NOVEMBER 19, 2020

I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Gillian Burdett – Freelance Writer & Web Content Specialist . My focus has been on developing website content for clients, primarily blog posts and research articles. Area of expertise: .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. In order to add humor to its OOO generator, Westin partnered with McSweeney’s, a publishing company that operates a daily humor website, to take the OOO content to the next level. Keep the Relationship Going. Prepare to be dazzled!

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Kevin Indig

JULY 17, 2023

At Postional, we are building the SEO toolset we’ve always wanted, an all-on-one solution for everything from content optimization to internal linking at scale. Positional is building a modern marketing stack with an initial wedge in content/SEO, the least loved portion of the stack and the most ripe for disruption.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Bluetext

APRIL 8, 2020

Over the last couple of years, Bluetext has noticed a few key trends in what the C-Suite is asking for when kicking off a website project. ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. ” Less is more when it comes to content and choices.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

Hubspot

NOVEMBER 11, 2020

(Aside from remarkable content, of course.). Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Microsoft Stories.

Design 101

Design Examples Best Practices Microsite 101

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. As we get closer to that 2020 deadline, we’ll see more buyers expect tailored experiences at every touch point – even the content they consume. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

SmartBug Media

AUGUST 31, 2020

financial software), there’s a great chance that websites such as Capterra or G2 will show up high in the search engine results. That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. Now, that is a huge amount of competition, right there!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Avitage

AUGUST 7, 2013

Competency Checklist Strategic Make decisions across all functions and competencies, determine priorities Big picture and interconnected perspective Demand management and related content strategy Buyer Understanding and Useful Insights Who buys Why they buy How they buy Useful insights Data and Database Complete, accurate data Tagged What to collect (..)

Demand 120

Demand Work Management Microsite Landing Pages 120

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. It’s a lens through which to create content.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. That might be fine for my friend’s rehearsal dinner, but not for my high-tech Website.”

Cost 100

Cost Video Marketing Effectiveness Microsite 100

SnapApp

JUNE 7, 2018

Read on to explore how Paycor and Blackbaud used interactive content powered campaigns qualify leads and drive impressive results. Deploying a variety of content formats across multiple channels, they were able to achieve: 3,700 responses in 90 days. Interactive Content for Leads at Different Stages. Paycor Case Study.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Supporting elements of this campaign include promotional content across Facebook, YouTube, and websites like winnin where users can vote on “battles” for their favorite would-be Snaps. What’s Old is New.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

SmartBug Media

DECEMBER 27, 2021

Still, it has to be about exactly what’s happening with their website or with their pain points. HubSpot offers a website grader tool that lets you plug in the URL and watch it return detailed data about the exact things you need to improve—a potential goldmine for inbound marketers. It can’t be abstractions.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98