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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. Microsites. Easy to share: encourage sharing and make it easy by including social sharing buttons on your content whenever practical.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ? Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the halo effect. Maybe; just make sure the content (the news) is relevant to your readers.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems.  Website Content Strategy.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems.  Website Content Strategy.

15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Expert Content. In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Be More Relevant. Start a Microsite.

SEO and Content Marketing Work Together

NuSpark

Promotional ads        Get content now        Landing page/microsite         Immediate leads. SEO                              Learn about Us           Website                                  Find us first,   let content persuade to become leads. Content strategy affects so much of SEO, and we understand the importance of words and messages to optimize rankings for clients.  Page titles are not business names; they are key searchable phrases that describe the content of a specific page.  Page titles are content. Changing content.  Title tags.

SEO and Content Marketing Work Together

NuSpark

Promotional ads        Get content now        Landing page/microsite         Immediate leads. SEO                              Learn about Us           Website                                  Find us first,   let content persuade to become leads. Content strategy affects so much of SEO, and we understand the importance of words and messages to optimize rankings for clients.  Page titles are not business names; they are key searchable phrases that describe the content of a specific page.  Page titles are content. Changing content.  Title tags.

10 Ideas for Personalizing Your Content

ion interactive

Over the last few years, marketers have become more conscious of the need to deliver personalized content experiences not only to existing customers but also to first-time site visitors as well. Using real-time behavioral data, businesses can enhance the user experience by delivering the content your customer wants to see when they are most likely to make a purchase.

GPS 16

Top Eight Reasons B2B Marketers Use Content Curation

Marketing to Business Executives Blog

Marketers view content curation as a social as well as a content initiative. True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Building that kind of reputation means going beyond publishing top-notch content from third parties.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. They're still relatively new to the B2B marketing scene, and they're a fun alternative to the white paper. Try a slideshow.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. They're still relatively new to the B2B marketing scene, and they're a fun alternative to the white paper. Try a slideshow.

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

It now becomes the job of the website itself to create a compelling story so that the prospect bookmarks the website for when he’s ready to research further, or is ready to contact sales immediately because of the relevant message that solves his business needs. Landing pages and microsites are designed to generate leads.  Here’s a page on their content management services. 

Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!

SnapApp

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Best Content Engagement. With six User Seats, CEB creates a wide range of amazing content.

Better Calls To Action = More Conversions

Marketing Action

Editor’s note: Effectiveness and efficiency – two holy grails for all content marketing – are particularly important for calls to action (CTA), as they’re conversion points. In this post for the Content Marketing Institute , Mark Sherbin tells us the three types of CTAs and four ways to implement them. Great content converts. But your content must do more than simply inform.

Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. The location, the weather, the food… oh and of course, the content. Content should educate and inform rather than interrupt and sell. After all, one can’t truly be successful without the other! Acquisition.

The A-Z Guide to B2B Lead Generation

NuSpark

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. C-    Conversion Architecture.  Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift.  Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects.  A subject line, content, design, and offers all need to be continually tested for optimization.  Content can be repurposed across channel as well.  What else can G be? 

Optimizing your site information architecture (IA) for Panda

Biznology

Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. So we build the whole experience–from the URL through the navigation to the content, links and images–around those keywords. Photo credit: Wikipedia.

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Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

Starting research practices Inventing social media consultancies and services Developing and delivering lead generation microsites and webinars, executive assessment tools, interactive white papers, ROI / TCO calculators This shift is permanent and important, impacting sellers and buyers of technology, as well as the publishing and interactive marketing landscape. It's about all the different ways you can engage the audience and the various ways you can develop leads with content.” and creating advertising networks. That was pretty much it.

Content Takes Center Stage

Connect the Docs

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Choose two or three key themes around which to develop a comprehensive content strategy for the year.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Emails and direct mail are fairly static while website content can dynamically change on the go. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite.

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation Blog

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. How do you build your library of relevant lead nurturing content?

How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. Because prospects can easily access content via the Web, they largely forgo direct interactions with B2B companies until late in the buying process. As a follow-on to its survey, Bulldog Solutions produced a Webinar entitled How to Cure the Content Headache.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

Some things amaze me, like this year's social media and content marketing predictions list.    Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  More companies will need to outsource content to expert publishers. Quality content trumps frequent crappy content. Don't say it - more offline content in 2010??? And for fun, you may want to compare this year's predictions with last year's social media and content marketing predictions.

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Marketing Automation will hold back the low-scored leads, and will nurture them with timely emails and content until their activity raises their lead score. Landing pages are microsites that promote specific products/services with call-to-action web forms. Prospect downloads a white paper on Technical Solutions: 15 points.

Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . The location, the weather, the food… oh and of course, the content. . Content should educate and inform rather than interrupt and sell. Content . After all, one can’t truly be successful without the other! . Acquisition.

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system. never expressed interest in this white paper.

Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process.

Tech Media Publishers looking more Like Interactive Marketing.

Tom Pisello

Starting research practices Inventing social media consultancies and services Developing and delivering lead generation microsites and webinars, executive assessment tools, interactive white papers, ROI / TCO calculators This shift is permanent and important, impacting sellers and buyers of technology, as well as the publishing and interactive marketing landscape.

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Put another way, searchers with an intent to buy are far more likely to click on an ad than those just conducting research for term papers or whatever—and those are precisely the searchers whose clicks are worth paying for. 2. You can SEM content you can't SEO. Just as some phrases are hard to organically optimize for, so are some types of content. Well, in a word, "no."

SEM 1

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process.