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Why Content Strategists Must Understand UX

Content4Demand

Content strategists and content creators are seeing their worlds evolve. Their craft is no longer confined to writing the perfect story for E-books, white papers and checklists. It is expanding to include crafting relevant, fantastic experiences for websites, podcasts, videos and other multimedia formats and platforms.

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10 B2B Content Marketing Predictions for 2019

Content4Demand

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Even more (75%) buyers said that by the year 2020, they expect companies to anticipate their needs and serve relevant suggestions. . . Long-form content will get a makeover. . That’s right.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. But trust me its worth it.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Prospect downloads a white paper on Technical Solutions: 15 points.

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The A-Z Guide to B2B Lead Generation

NuSpark Consulting

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift. C- Conversion Architecture. What’s your plan? . E- Email Marketing. H- Headline.

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The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). The Benefits of Podcasting for B2B.

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Content Marketing Tips for Lead Nurturing

markempa

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ?