Remove url
Remove Content Remove Microsite Remove Paper Remove Relevance
article thumbnail

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

article thumbnail

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimizing your site information architecture (IA) for Panda

Biznology

Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. Some like to organize content by content type because that’s the way they’ve always done it.

article thumbnail

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

article thumbnail

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Personalized URLS (PURLS): I like to think of PURLS like those place cards at weddings that have your name on it and tell you where you’re sitting. PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. Personalized email/direct mail content.

Tactics 100
article thumbnail

Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

HANDPICKED RELATED CONTENT: All Your Snapchat Advertising Questions Answered. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. The ad is larger and more interactive than earlier iterations of sponsored content on Instagram. Before publishing your story, click the paper clip icon and add a relevant URL.