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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. A significant pain point was the website’s search function, which was the out-of-the-box tool that came with Magento, their e-commerce platform. Algolia was built specifically for people who own their content.

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How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. Merchandisers can do a great job of generating search results for the top 50, but that long tail was really a great opportunity.”

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Broadly, if Thought Leadership is a marketing strategy that leverages intellectual capital to engage target audiences, then there are two critical components and issues: Content — What qualifies as legitimate and effective Thought Leadership? Application — How should the content be applied to drive tangible business outcomes?

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Using Behavioral Content for Personalization

Litmus

Here are some brilliant examples of how using a on-site behavioral content can create a truly personalized email experience: Ted Baker displayed the most viewed and most purchased products on their site from the last 7 days. This essential merchandising for the team ensures they are displaying the most popular deals. Learn more.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. The right site search solution will help drive traffic by providing relevant results to visitors' search queries.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

If you don’t have the budget for a full vehicle wrap, displaying your brands website url or a QR code in the window is a good way to bring awareness to your brand. Additionally, more brands are embracing the use of influencers because they already have an audience and they create the content using your brand.

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Top 15 Content Marketing Trends for 2023

ClearVoice

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.