Litmus

MARCH 15, 2022

Here are some brilliant examples of how using a on-site behavioral content can create a truly personalized email experience: Ted Baker displayed the most viewed and most purchased products on their site from the last 7 days. This essential merchandising for the team ensures they are displaying the most popular deals. Mobiles.co.uk

Personalization 94

Personalization Merchandising Content Display 94

Leading Results Rambings

OCTOBER 23, 2013

I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. Master merchandising and “value-add” from Disney for their pockets. I want my child to read, and I want her to love books – especially the kind made from paper.

Merchandising 45

Merchandising Distribution Viral Marketing Advertising Channels 45

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Additionally, this functionality can help creators earn more revenue from older content that still receives high traffic. Shopping Collections.

Youtube 83

Youtube Features Merchandising Sample 83

Content Standard

JANUARY 3, 2023

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it.  Sound familiar? It’s all about personalization.

Merchandising 111

Merchandising Lock-In Content Barriers 111

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

APRIL 25, 2022

Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. Algolia was built specifically for people who own their content. Visual merchandising is an approach that retailers use to maximize customer satisfaction.

Merchandising 99

Merchandising Marketing Websites Customer Satisfaction Rules 99

Stevens & Tate

DECEMBER 4, 2023

Non-Digital Marketing That Increase Brand Visibility Branded Merchandise: Create custom-branded merchandise like apparel, mugs, or tote bags that people can use in their everyday lives. Additionally, more brands are embracing the use of influencers because they already have an audience and they create the content using your brand.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Litmus

MAY 16, 2022

Using content marketing automation for personalization shouldn’t be a challenge. There are plenty of questions people have about automating content. Read on to learn: What is content marketing automation? How is content automated? The benefits of content marketing automation. What is content marketing automation?

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Automation Personalization 75

Optinmonster

MAY 2, 2022

There are two main ways that bloggers make money: from the content itself and from the audience you build around the content. To earn revenue from your content, you can run ads through Google AdSense or similar services. Brands may also pay to sponsor content on your blog based on the size and interests of your audience.

Paid Content 97

Paid Content Adsense Merchandising Conference 97

Content Standard

MAY 28, 2021

Colleen Brooks, Director of Digital Marketing at Verizon Business Group, spoke with Skyword’s Senior Vice President of Strategy, Dan Baptiste, about how the Verizon team has built an organization-wide content strategy and implemented a research-driven top-of-funnel approach that keeps their audience engaged early and often in the sales funnel.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

Marketing Insider Group

FEBRUARY 26, 2016

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. It doesn’t work that way.

Promotion 100

Promotion Merchandising Tools Content 100

Martech

MARCH 21, 2024

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. I guarantee that sentence will get past all AI-content detectors because AI can’t do silly. Now, this week’s AI-powered martech product releases and enhancements.

Multivariate analysis 61

Multivariate analysis Merchandising Work Management Marketing Management 61

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Generative AI is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images. Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Webbiquity

JUNE 28, 2022

Case studies can be placed on your website as valuable mid-funnel or bottom-of-the-funnel content for potential clients. Driveline Retail Merchandising showcases the solutions they’ve provided for numerous retail chains. Image credit: Driveline. Providing examples lends credibility to the ways they can help retailers.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

MAY 11, 2021

According to Statista, the global gross merchandise volume equaled $12.2 Conduct a Content Audit. For example, is your website content still valuable and on-target for your prospects and current clients? Make a list of every piece of marketing content you’ve created. How large is the B2B market?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Contently

JUNE 13, 2019

The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. Now that brands are creating their own content, many don’t need to pay for placement.

Content Marketing 133

Content Marketing Content Paid Search Agency Merchandising 133

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 99

Media Brand Identity Branding Storytelling 99

Content Standard

APRIL 6, 2022

As owners of the customer experience, marketers are now challenged to craft interactions that marry both uncommonly compelling content and innovative experiential design. But the mental models traditionally used to create content are different from those that inform design. How can we close that gap? Image attribution: Greg Andrade.

Design 107

Design Lead Ranking Content Paid Search Agency 107

Marketing Insider Group

MAY 17, 2021

Content engagement – Offering event sessions that resonate with attendees to foster a sense of excitement. Event Content Engagement Strategy. Event Content Engagement Strategy. Event content is one of the key offerings of a virtual event. Re-purpose virtual event content and create additional content for sale.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Salesforce Marketing Cloud

JULY 25, 2023

Make every user more productive Whether you’re a merchandiser, marketer, or ecommerce manager, generative AI in ecommerce can help you save time. Want to clear out dead stock and make way for new merchandise? Retailers can automate routine tasks and increase sales with GPT-powered product descriptions, smart promotions, and more.

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

ConvertKit

JULY 3, 2020

Creators can offer a membership tier of their content for $4.99/month. This would include providing members with special members-only content, as well as other perks like merchandise. Creators can choose to ask for a fixed payment every month in exchange for giving access to exclusive content or they can charge Patrons per post.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Spiralytics

FEBRUARY 26, 2023

Millions of content creators are using it to publish video content consistently. Like other social media platforms, TikTok became an excellent channel for businesses to drive sales and for creators to earn money by making fun and creative content. Can You Earn Money on TikTok? How Many Followers Do You Need to Monetize TikTok?

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Martech

APRIL 4, 2023

It featured interactive games where users could win virtual coins to buy virtual merchandise. Universe of Play was one of two Walmart marketing efforts launched in Roblox, a metaverse platform , last September. The company said the marketing was aimed at consumers between the ages of 17 and 24.

Merchandising 105

Merchandising Guidelines Privacy Paid Search Agency 105

B2B Marketing Directions

NOVEMBER 7, 2020

Image Source: The Branded Content Project/Borrell Associates Inc. billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

Spending 68

Spending Research Content Marketing Planning 68

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Valasys

JULY 2, 2021

Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal. However, most brands missed one command thing in their product specification, which helped their valued customers to understand their merchandise. How to Write Productive Description That Supports Sales.

Merchandising 52

Merchandising Lead Ranking Product Lead Scoring 52

Biznology

DECEMBER 17, 2020

Gary Skidmore reinvented Aberdeen into a data-driven content marketing powerhouse and sold it to Spiceworks Ziff Davis just last month. Just think of the merchandising possibilities when you know the exact sales history of products by their placement on the shelf or in the machine.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

JUNE 6, 2023

Vision Pro users will be able to watch movies and other streaming content. Content made or adapted for this system can also take advantage of the Vision Pro’s “spatial audio” sound, which promises to make it feel like sounds are coming naturally from the environment around the user. The price to reach them will likely be a steep one.

Paid Search Agency 131

Paid Search Agency Merchandising Advertising Agencies Pricing 131

Avitage

AUGUST 21, 2012

Having participated in the making of business innovation history with category management the emergence of content marketing is a Déjà vu experience for me. At the time we were transforming from a traditional and simplistic, “Buy low – sell high,” merchandising model to category management.

Content Marketing 120

Content Marketing Merchandising Content Lead Ranking 120

Salesforce Marketing Cloud

APRIL 11, 2022

B2B search needs strong merchandising and personalization. To drive sales, your B2B search must include robust merchandising capabilities to support unplanned purchases. Search isn’t always just about what gets entered into the search box itself. Let’s say an automotive manufacturer is searching for a specific part on your storefront.

Marketing AI 94

Marketing AI Merchandising B2B Marketing Management 94

Salesforce Marketing Cloud

JANUARY 3, 2024

There’s probably a digital merchandiser to thank for a lot of your most treasured purchases, whether it’s apparel in your closet, your favorite toiletries, or home decor. Merchandisers are like the matchmakers of the shopping experience: They connect customers with products they’ll love. Here’s how to increase conversions.

Merchandising 59

Merchandising eCommerce Marketing AI Conversion 59

Convince & Convert

FEBRUARY 11, 2015

I saw an e-book recently called “The Ultimate Guide to Content Marketing.” ” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. Do we go with the “Super-Ultimate Guide to Content Marketing”?

Content Marketing 135

Content Marketing Merchandising CMO Content 135

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. With little instruction to work off of, they produce content that misses the mark.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Consider this example of Rossignol’s new Super Heretic bike, from a recent demo: When adding the bike description to its ecommerce site, merchandising teams could use Einstein’s gen AI capabilities to generate that content, based on past product descriptions and public information. Humans would vet, edit, and publish. The other upshot?

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Marketing Insider Group

NOVEMBER 21, 2022

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Salesforce Marketing Cloud

JANUARY 3, 2024

Once dominated by a handful of players, now practically every content owner has launched their own direct-to-consumer service — Disney, Apple, NBC, not to mention the numerous music and gaming services out there — turning up the stakes on keeping existing subscribers happy and loyal. How do you present them with relevant content?

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52