Marketing Insider Group

APRIL 10, 2023

Follow this general segmentation hierarchy: Low spend and low priority for catch-all terms High spend and medium priority for branded terms Medium spend and high priority for unbranded terms The main reason not to specify high priority for branded terms (which have the highest intent and thus the highest potential ROI) is budget control.

PPC 281

PPC Paid Content eCommerce Allocation 281

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. After all, it appears on a content marketing agency’s blog, right? Content marketing checks off all three boxes. Put industry-leading content to work for your brand.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. So how do podcasts fit into your content marketing strategy? From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. Why Use Podcasts in Your Content Marketing Strategy?

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. Convey a consistent message across your website and content marketing. Source: Medium. A visual element: Visual content can help you capture interest and communicate faster. Incorporating Your Unique Value Proposition into Your Content Marketing Strategy. It shouldn’t.).

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

MARCH 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: How often should a new business post on social media? Understood?

Social Media 58

Social Media Media Best Practices Marketing AI 58

Industrial Marketer

MARCH 24, 2022

The role of social media in digital marketing has been growing rapidly over the past decade, which makes engaging social media content increasingly important. When the pandemic came, it accelerated the impact of social platforms even more.

Social Media 98

Social Media Tools Media Best Practices 98

ClearVoice

MARCH 17, 2023

You know this is good content. No one sees your great content because it is not getting to where your audience is. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before. Check your content.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech!

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. So, why isn’t Chief Content Officer a more prominent title?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

seo.co

FEBRUARY 8, 2022

The impact of your old content will start to wane over time. Your content is still good, but it’s not great. For others, it’s the product of content exhaustion. Update your writing to make your content truly evergreen OR. Reuse and repurpose old content into new mediums OR. Outsource Your Content.

SEO 98

SEO Content Dwell Advertising Mediums 98

Stevens & Tate

MARCH 4, 2024

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? The value of video content goes beyond just attracting new eyes to your latest product or service. The value of video content goes beyond just attracting new eyes to your latest product or service. social clips. how-to videos. behind-the-scenes-at-work videos.

Video Marketing 139

Video Marketing Content Paid Search Agency Planning 139

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Adobe Experience Cloud Blog

JANUARY 22, 2020

From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Which medium do you choose? Common Misconceptions About Content Diversification. People want to consume content in a different way. Here are a few ideas for content diversification: 1.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. However, story-telling in branding and content marketing is a powerful tool that may help. Storytelling is a more sophisticated kind of content marketing.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

ClearVoice

SEPTEMBER 22, 2023

5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. Optimize your content for voice search Modern users rely on smart assistants and use voice to search topics, products, and solutions online.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

seo.co

OCTOBER 4, 2021

By now, you probably know what it takes to write great content, but do you know how to write locally focused content? Do you know the best places to syndicate and share that local content? Types of Content to Produce. Written material is fine, but use occasional multiple mediums. Social Media Profiles.

SEO 97

SEO Content Press Domain 97

Scoop.it

JULY 22, 2021

If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it. So what’s the best way to approach a content curation strategy audit? So what’s the best way to approach a content curation strategy audit? The Goals of a Content Curation Audit.

Curation 103

Curation Content Advertising Mediums User-Generated Content 103

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Curation 80

Curation Brand Identity Branding Content 80

ClearVoice

MAY 24, 2023

The internet is full of SEO content written for bots, not people. Most SEO content doesn’t get shared on social media. Thought leadership content is user-specific content designed to be helpful and informative. This content stands out, drives engagement, and makes people think.

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

Scoop.it

FEBRUARY 23, 2023

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. It’s a process of sharing third-party content that aligns with the interests and preferences of your target audience to get more traction online. So, without further ado. Let’s get started.

Curation 87

Curation Top of Funnel Content Copyright 87

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content.

Ethics 77

Ethics Automation Allocation Content 77