Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Without an email pipeline, the marketing value of the content you create is close to zero. Create Meaningful Content. To accomplish that goal, share your content directly with target audiences on a quarterly basis.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers. The Continued Rise of Video Marketing.

Positioning 266

Positioning ROI Video Marketing Statistics 266

ANNUITAS

FEBRUARY 13, 2024

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Porch Group Media

NOVEMBER 21, 2022

This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. I love CTV, and what it’s doing for marketing teams, media plans, and businesses because now small and medium-sized businesses also have the flexibility and affordability to leverage TV media.

Advertising Mediums 52

Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

Marketing Insider Group

OCTOBER 29, 2016

This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? You can find the first version and more details about SnapClasses in this post.

Advertising Mediums 100

Advertising Mediums Facebook Creativity Trends 100

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. However, getting people to discover that content can be a tall order. So what is Medium, exactly? Convenience might as well be Medium’s middle name.

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Quick Takeaways.

Paid Content 277

Paid Content Tools Paid Search Agency Content 277

Ahrefs

NOVEMBER 30, 2023

Medium) People rarely read online — a pattern that hasn’t changed since 1997. 85.19% of all blog traffic comes from organic search. Animalz) On average, engagement starts to drop after 7 minutes of reading. They’re far more likely to scan … Read more ›

Statistics 121

Statistics Content Marketing Advertising Mediums Content 121

Marketing Insider Group

APRIL 10, 2023

Follow this general segmentation hierarchy: Low spend and low priority for catch-all terms High spend and medium priority for branded terms Medium spend and high priority for unbranded terms The main reason not to specify high priority for branded terms (which have the highest intent and thus the highest potential ROI) is budget control.

PPC 283

PPC Paid Content eCommerce Allocation 283

Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. So what happens now?

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. After all, it appears on a content marketing agency’s blog, right? Content marketing checks off all three boxes. Put industry-leading content to work for your brand.

Content Marketing 298

Content Marketing Paid Search Agency Advertising Agencies Business 298

DivvyHQ

DECEMBER 2, 2022

With the ever-increasing number of channels we use to consume media, content fragmentation can become a big concern for enterprise content teams. Check out these 4 solutions to overcome content fragmentation.

Content 99

Content Advertising Mediums Advertising Channels Personalization 99

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. So how do podcasts fit into your content marketing strategy? From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. Why Use Podcasts in Your Content Marketing Strategy?

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. Convey a consistent message across your website and content marketing. Source: Medium. A visual element: Visual content can help you capture interest and communicate faster. Incorporating Your Unique Value Proposition into Your Content Marketing Strategy. It shouldn’t.).

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). However AI-related content targeting for SMBs has been relatively low, making them a prime category of buyers providers should target.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Content Marketing Institute

MARCH 7, 2023

George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead. Continue reading →

Planning 103

Planning Advertising Mediums Content Content Marketing 103

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. So, why isn’t Chief Content Officer a more prominent title?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

seo.co

FEBRUARY 8, 2022

The impact of your old content will start to wane over time. Your content is still good, but it’s not great. For others, it’s the product of content exhaustion. Update your writing to make your content truly evergreen OR. Reuse and repurpose old content into new mediums OR. Outsource Your Content.

SEO 98

SEO Content Dwell Advertising Mediums 98

Industrial Marketer

MARCH 24, 2022

The role of social media in digital marketing has been growing rapidly over the past decade, which makes engaging social media content increasingly important. Essentially, these channels have become the primary medium for brands and their customers to communicate with each other.

Social Media 98

Social Media Tools Media Best Practices 98

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. So these content and creative teams have to work with a lot more agility than they have in the past.” Create a data-based content strategy.

ROI 143

ROI Content Marketing Planning Gartner 143

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

ClearVoice

MARCH 17, 2023

You know this is good content. No one sees your great content because it is not getting to where your audience is. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before. Check your content.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. I believe the forces behind The Creator Economy will also drive the broader content revolution over the next decade. There are signs it’s already begun.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Paid Content 84

Paid Content Campaigns Allocation Marketing AI 84