Paul Gillin

FEBRUARY 10, 2016

Many executives create thought-leading content all the time in emails and posts on the company intranet. With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 4, 2010

Media isn’t content. Telegraphs are a fixed medium for sending messages. People interact with the medium differently. Newspapers traditionally provided a curated mix of content reflecting a professionally derived combination of what we wanted to know and what we needed to know. We are the media.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 19, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Brody is no fan of the automated tools that enable page owners to auto-post content across multiple social platforms. ” Remember the earlier point: You can always change the offer and test something new. Get people involved.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. It has to; they’re critical to its business.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 9, 2012

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. As a result, awareness can spread more quickly on Twitter than in any other social medium. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 13, 2011

Make it easy: Create suggested messages for them to use in each medium (For example, “Come see the latest in Acme widgets. This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. Content from past events is your best promotion for future events. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. For example, “ @jchernov Guy who proposed to GF via infographics may have mortally wounded the medium #SMB26 ow.ly/96Jcj.”. BrianBab21 “Content mktg is soft sell. That was easy. ” #SMB26.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50