writing 
WriteSpark
APRIL 8, 2014
Why reinvent the wheel with a new paper when you can revive an existing content asset? The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* What are your criteria for refreshing a white paper or other marketing content?
WriteSpark
APRIL 10, 2012
And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Your project requires a specific writing style. Writing and managing short-form social media content has become a specialty for some writers.
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WriteSpark
APRIL 10, 2012
And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Your project requires a specific writing style. Writing and managing short-form social media content has become a specialty for some writers.
WriteSpark
SEPTEMBER 7, 2010
You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.
WriteSpark
SEPTEMBER 7, 2010
You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.
WriteSpark
AUGUST 19, 2008
Content Marketing. Social Media. Technical writer" is an easy-to-remember term that many people apply to anyone who writes about technology topics. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. Writing Skills. Case Studies. White Papers.
WriteSpark
JULY 6, 2010
Here are some options to consider: Write a shorter case study. Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content. A talented copywriter can help you find good, usable, and relevant content from any interview. If your standard is two pages, accept one page.
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