Content, Media and White Paper - B2B Marketing Zone

White Papers: Refresh or Write Fresh?

WriteSpark

APRIL 8, 2014

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. These papers offer proven performance that you''ll want to sustain. How a Copywriter Can Help.

Paper

Paper Copywriting Case Studies Case Study

Decision Makers Like Details

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. .

Case Study

Case Study Case Studies Paper Purchase

Decision Makers Like Details

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. .

Case Study

Case Study Case Studies Paper Purchase

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Tech Buyers Like Social Media

WriteSpark

FEBRUARY 18, 2009

Content Marketing. Social Media. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. White Paper Writer.

Social Media

Social Media Media Forrester Copywriting

Why NOT to Publish an Audio or Video Transcript

WriteSpark

JANUARY 19, 2010

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant.

Video Marketing

Video Marketing Paper Webinar Metrics Promotion

Decision Makers Like Details

WriteSpark

DECEMBER 8, 2009

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts.

Case Studies

Case Studies Case Study Advertising Benchmark Lead Scoring

Buyers Increase Use of New Info Sources

WriteSpark

JULY 30, 2009

Social media. For marketers, this study confirms the need to create extensive and regularly updated content. Technology B2B websites. Interestingly, the study also showed greater declines than increases in prospects' use of newsletters, vendor email messages, advertising -- even video programs.

Paper

Paper Vendors Conference Statistics

Do You Need a Specialty Copywriter?

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare.

Copywriting

Copywriting Verticals Work Management Case Study

Do You Need a Specialty Copywriter?

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare.

Copywriting

Copywriting Verticals Work Management Case Study

Is It a Case Study or Just a Testimonial?

WriteSpark

JULY 6, 2010

Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms.

Case Studies

Case Studies Case Study Studies Customer Satisfaction

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

DECEMBER 16, 2008

Content Marketing. Social Media. White Papers. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies.

Paid Search Agency

Paid Search Agency Companies Copywriting Copyright

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

AUGUST 19, 2008

Content Marketing. Social Media. White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.) Technical Copywriter.

Copywriting

Copywriting Public Relations Paid Search Agency Case Study

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

AUGUST 12, 2008

Content Marketing. Social Media. White Papers. Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

Conference

Conference PR Public Relations Copywriting

Conference Focuses on Making the Most of Customer References

WriteSpark

NOVEMBER 11, 2008

Content Marketing. Social Media. White Papers. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. Working with Writers. « When the Draft has "Problems" | Main. | Website Writer.

Conference

Conference Copywriting Copyright Case Study

Great Ideas and Resources for Technology Content Marketing

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources

Resources Content Marketing Planning Content

Great Ideas and Resources for Technology Content Marketing

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources

Resources Content Marketing Planning Content

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.".

Paper

Paper Paid Search Agency Segmentation Customer Surveys

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.".

Paper

Paper Paid Search Agency Segmentation Customer Surveys

Who Are Your Thought Leaders, Really?

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership

Thought Leadership Copywriting Social Media Profiling

Who Are Your Thought Leaders, Really?

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership

Thought Leadership Copywriting Social Media Profiling

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Content is tailored to address multiple audiences.

Copywriting

Copywriting Case Study Case Studies Paper

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Content is tailored to address multiple audiences.

Copywriting

Copywriting Paper Case Study Case Studies

When the Draft has "Problems"

WriteSpark

OCTOBER 28, 2008

Content Marketing. Social Media. White Papers. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" White Paper Writer. Case Studies. Sales Materials. Working with Writers.

Copywriting

Copywriting Case Studies Copyright Case Study

B2B Marketing Zone

WriteSpark

White Papers: Refresh or Write Fresh?

Decision Makers Like Details

Webinars

Trending Sources

Decision Makers Like Details

Webinars

B2B Tech Buyers Like Social Media

Why NOT to Publish an Audio or Video Transcript

Decision Makers Like Details

Buyers Increase Use of New Info Sources

Do You Need a Specialty Copywriter?

Do You Need a Specialty Copywriter?

Is It a Case Study or Just a Testimonial?

How Marketers Can Help Salespeople Succeed with Large Companies

Technical Writer or Technical Copywriter? What's the Difference?

Technology PR Sessions at 2008 PRSA Conference

Conference Focuses on Making the Most of Customer References

Great Ideas and Resources for Technology Content Marketing

Great Ideas and Resources for Technology Content Marketing

White Papers: Too Much Fat, Not Enough Meat

White Papers: Too Much Fat, Not Enough Meat

Who Are Your Thought Leaders, Really?

Who Are Your Thought Leaders, Really?

Do You Need a Long-Form or Short-Form Copywriter?

Do You Need a Long-Form or Short-Form Copywriter?

When the Draft has "Problems"

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