Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Looking for more on building an effective content strategy?

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. ” 5) Social media is most popular, but search is most important. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Biznology

APRIL 22, 2021

One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. Key Takeaways. Useful Links. link] [link] [link] [link] [link].

Trends 104

Trends Media Broadcasting Television marketing 104

Heinz Marketing

JULY 13, 2022

Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. It seems like a new trend emerges every day. Well, to start, here are 3 trends I’m excited to start using more frequently. The rise of the Reel. TikTok as a marketing channel.

Social Media 94

Social Media Trends Media Planning 94

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. Despite its recognized importance, video remains underutilized across various major social media platforms. times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. From how social posts are planned and created, to the dimensions and formats of paid ads, the changes made to social media applications are necessary to follow and understand.

Social Media 89

Social Media Trends Media Cross-Selling 89

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. Content is still king, but elevated content is like the king on crack… 1. The question now is how.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. Short-form video.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. AI gets a lot of attention in these predictions, but in surprising ways.

Trends 128

Trends Forecasting Content Marketing Content 128

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Think about adding Glassdoor quotes to your careers page online, outlining diversity and inclusion activities in a blog post, or sharing moments of true company culture on social media, for example. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Chatbots for customer service: AI-powered chatbots on your website or social media channels can provide instant customer support. Content creation: Simple content such as social media updates and product descriptions can be generated by AI.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. In this article, we take a closer look at social ad trends.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. REI reposts some of the content on its accounts.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Social Media 102

Social Media Social Marketing Trends Media 102

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Trends 113

Trends Work Management Marketing Management Advertising Agencies 113

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth. More about ephemeral content.

Social Media 98

Social Media Advertisements Advertising Trends 98

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021.

Forecasting 126

Forecasting Social Media Trends Media 126

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok became the most downloaded app in 2021 and has continued that trend in 2022.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105