WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

APRIL 8, 2014

Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. Promotes a major product or service that will continue to be sold by your company. Promotes a major product or service that will continue to be sold by your company.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

JANUARY 19, 2010

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

JULY 6, 2010

This factor can arise from your salesperson's enthusiasm for promoting the account, a desire to get the customer name, to get that particular type of story, or indeed any story at all. Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120