WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

JULY 30, 2009

Social media. For marketers, this study confirms the need to create extensive and regularly updated content. How are these changes in information sources and use affecting the materials and media produced by your company? . Technology B2B websites.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

DECEMBER 8, 2009

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

JANUARY 19, 2010

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

SEPTEMBER 16, 2009

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

JULY 6, 2010

Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Are your questions leading or asking?

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

MAY 14, 2013

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. Only newsletters and webinars were rated similarly. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

DECEMBER 16, 2008

Content Marketing. Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. White Papers. Working with Writers.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

AUGUST 12, 2008

Content Marketing. Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Case Studies. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? Aim high—it can’t hurt, and it will. certainly help.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? Aim high—it can’t hurt, and it will. certainly help.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

DECEMBER 7, 2010

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

NOVEMBER 11, 2008

Content Marketing. Social Media. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 19, 2008

Content Marketing. Social Media. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Case Studies. Sales Materials. White Papers.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

OCTOBER 28, 2008

Content Marketing. Social Media. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120