Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

APRIL 3, 2018

I am a PhD student in Geomechanics; Cofounder of foreignadmits.com , founder of ResearchPreneur ; a seasoned social media marketer and a growth hacker. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Also started helping SMEs and startups in social media branding and visibility. The post Interview with ?Nikhil

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

NOVEMBER 12, 2018

Consequently, this contributes to a very different culture of content creation between sectors. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. Social Media Channels. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. Location: St.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. Facebook is currently the most used social media networking website in the world, with 1.5 Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 5, 2018

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios ?. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

DECEMBER 6, 2016

SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. BUILD YOUR SOCIAL CHANNELS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

FEBRUARY 16, 2017

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple. CREATE CONTENT. MAKE YOURSELF SEEN. ” Click To Tweet.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

NOVEMBER 21, 2017

Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media. Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

DECEMBER 11, 2017

Bio: Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. I started in graphic design, transitioned to content marketing and then social media marketing and now influencer marketing which allows me to combine all my prior experience and skills.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? I’m all about the content.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis?

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

NOVEMBER 1, 2016

FRESH, AUTHENTIC CONTENT. Content creation has become a strong focus within most brands’ marketing strategy, mainly because it is relatively inexpensive compared to traditional advertising. This is where influencers can prove very useful for keeping your content fresh, current and authentic.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

SEPTEMBER 22, 2017

Mark Fidelman – CEO at Fanatics Media. Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? We like to test content with a small audience to gauge their response.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. The Content Code was named one of the top five marketing books of 2015 by INC magazine. Location: Tennessee, USA. Bio: Mark W.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media and PPC — plus everything in between. Location: Leicestershire, UK. 4) Larry Kim. #5)

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

AUGUST 23, 2017

The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. It’s cost and time effective.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

OCTOBER 11, 2017

Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass. This creates, in effect, an influencer-first marketing strategy in which content is planned, created and published in close consultation with influencers.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Discover Your Social Media Influencers Today! . appeared first on onalytica.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

FEBRUARY 22, 2017

Lack of quality content/brand messaging. This is not just converting senior managements’ perceptions, but those that are going to be very actively involved in the project on a daily basis too, such as the Social Media Managers and Account Managers. Develop your content marketing strategy. ” Click To Tweet. .”

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

NOVEMBER 24, 2016

A SERIES OF CONTENT. Why not leverage Advent or the 12 days of Christmas to your advantage by publishing a new piece of content every day? Consider influencer or brand collaborations, or revving up internal content. If content is too time consuming, then you could release a new fact or tip every day. EMAIL MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

APRIL 3, 2018

What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. They publish content that is relevant to particular topics.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

NOVEMBER 22, 2018

Shift your focus on helping your employees become influencers and subject matter experts by giving them quality content to share with their audiences, and training them and giving them the tools to create their own content. Listen to the influencer community to feed your content strategy. Are your employees brand advocates?

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

NOVEMBER 1, 2017

I have been involved in Digital Marketing (SEO, Social , Digital Strategies)as a business practice from the beginnings of SEO and Social Media Marketing. Social Branding or Personal Branding and Social Media for Entrepreneurs and Executives. Many social media management tools ( Hootsuite , Digimind … ). ZOHO Product set.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

NOVEMBER 10, 2016

USER-GENERATED CONTENT. THE FACTS: Millennials hold a natural scepticism towards brands, therefore traditional advertising and branded content is not guaranteed to resonate and be effective. However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

MARCH 12, 2018

If you follow the transactional route of giving your influencers a rigid content brief for a cold exchange of cash then they’re not going to invest in the content or your brand. Influencers are influential because their followers trust and enjoy their content; they feel some kind of connection with the influencer.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

APRIL 26, 2018

Identify influencers whose knowledge, expertise and content style are so aligned to your brand that you trust them to create some great content without too much control or guidance. More on this over on our blog post called: How to Guarantee Content Shares from Influencers. 1) Keep the barriers to entry low.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

SEPTEMBER 14, 2017

Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

OCTOBER 4, 2017

Influencer marketing, while having additional intangible benefits above and beyond, must more-and-more be measured by the same metrics one would use to measure paid social media marketing activities. What kind of comments were out there on social media before compared to now?). Access to new and interesting content.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

SEPTEMBER 21, 2017

Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? Location: Brooklyn, New York.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

NOVEMBER 6, 2017

Key Topics: Social Media Marketing, Video Marketing, Personal Branding. Self-taught how to grow my own personal brand on social media. Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more. Social Media Marketing. On The Tools (creative branded content).

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

SEPTEMBER 6, 2017

When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Content marketing – amplifying earned media value of your content. Media relations – influencing the media & high profile influencers. Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. I began my social media career officially back in 2010 working at the U.S.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137