Digital B2B Marketing

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Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. In fact, you probably aren’t required to share content at all.

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Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. I hope you will join me.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curated Sourcing Just as content is curated, sources are curated.

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All Media Will Be Social Media

Digital B2B Marketing

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.

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Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. How can social media create preference? Filed under: Content , Social Media.

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Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

Does social media work for B2B? Does content marketing work for local businesses? ” Focusing for a moment on the B2B marketing space, of course social media can work. There are very few marketers that can say ZERO influencers or decision makers use social media. Similarly, social media works in B2B.

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Social Media Needs an Organic Movement

Digital B2B Marketing

We already have two social media camps. On the other are Twitter streams full of conversations in the public stream and sharing of others content. We need an Organic Social Media movement and we can learn from both the benefits and practices of the organic food movement. Organic social media grows out of being social.