In B2B Marketing: Content is Media
Buzz Marketing for Technology
FEBRUARY 16, 2010
For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media. Can you stick to it?
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