Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. When you measure brand awareness, you look beyond your established customer base to understand how well your brand is known in your industry and the general consumer marketplace at large. 4 Ways to Measure Brand Awareness.

Brand Identity 309

Brand Identity Branding SERP Paid Search Agency 309

Marketing Insider Group

APRIL 10, 2019

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content.

Content 261

Content Content Marketing Best Practices Marketing 261

Marketing Insider Group

MARCH 11, 2019

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.

ROI 279

ROI Creativity Content Marketing Content 279

Industrial Marketing Today

OCTOBER 12, 2020

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Distribution 181

Distribution Content Marketing Content Paid Search Agency 181

Biznology

MAY 17, 2021

For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working. That means examining how well aligned your content is with your audience’s interests and with where they are in their buying process.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

The Point

SEPTEMBER 23, 2020

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

Account Based Marketing 290

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 290

CopyBlogger

NOVEMBER 17, 2023

The ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex. Continue Reading The post 9 Content Marketing Metrics To Measure Your Strategy’s ROI appeared first on Copyblogger.

ROI 93

ROI Content Marketing Content Marketing & Strategy 93

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Marketing Insider Group

JULY 31, 2017

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. Many successful brands invest even more.

ROI 278

ROI Content Marketing Content Marketing 278

Marketing Insider Group

AUGUST 13, 2018

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […].

ROI 279

ROI Content Marketing Content Marketing 279

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. By measuring the right metrics. Writing is a creative pursuit, but scaling content is a science.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. So these content and creative teams have to work with a lot more agility than they have in the past.” Create a data-based content strategy.

ROI 143

ROI Content Marketing Planning Gartner 143

Vision Edge Marketing

MARCH 23, 2021

Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. Select the right measures. Integrate these measures to report on performance using scorecards and dashboards. Competitiveness.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Content Marketing Institute

DECEMBER 19, 2022

How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers. Continue reading →

Content 116

Content Campaigns Companies 116

Marketing Insider Group

FEBRUARY 26, 2018

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals.

Content Marketing 279

Content Marketing Validation Content Marketing & Strategy 279

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

KoMarketing Associates

AUGUST 31, 2021

MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

Content Marketing Institute

MAY 4, 2022

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading →

Content Marketing 119

Content Marketing Content Marketing & Strategy Paid Search Agency 119

SEMrush

JANUARY 20, 2022

Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc. So, how can you know your content was worth investing in?

PPC 122

PPC Content Social Media SEO 122

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? 12 Content Marketing Metrics to Track!

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

SEMrush

JULY 14, 2021

To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.

Content 145

Content Content Marketing Marketing Effectiveness 145

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. When did content marketing start?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Content Marketing Institute

OCTOBER 20, 2021

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? Continue reading → The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute. Find out how to get it in the latest episode of Marketing Makers.

Content Marketing 143

Content Marketing Content Paid Search Agency Analytics 143

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. As we developed the content for this signature session of our Enablement Foundations track at Shift , I found myself immediately overwhelmed with questions: Who is this training for?

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Content Marketing Institute

APRIL 1, 2021

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference.

Content Marketing 145

Content Marketing Content Template Act-On 145

Marketing Insider Group

MAY 6, 2019

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone. The post How to Scale Your Content Marketing For Measurable Business Growth appeared first on Marketing Insider Group.

Planning 202

Planning Content Marketing Business Content 202

Marketing Insider Group

APRIL 27, 2020

While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. In this blog, we’ll review the five best KPIs for measuring brand awareness, so you can better understand how to track your brand awareness goals and know when to adjust your efforts.

Brand Identity 306

Brand Identity Branding Best Practices B2B 306

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions.

ROI 126

ROI Brand Identity Branding Top of Funnel 126

Marketing Insider Group

JULY 7, 2020

Measuring and reporting ROI has consistently been a top challenge for marketing teams. An ABM Martech stack should include tools like a content management system, an analytical reporting program, an email automation tool, and a CRM platform. It is obviously tricky to measure the potential impact that your strategies will have.

Account Based Marketing 308

Account Based Marketing ROI ABM Budget Programs 308

The Point

JULY 30, 2020

But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. Optimize post titles for search and engagement (and re-title older content if you need to.) 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. However, to effectively measure the effectiveness of out-of-home advertising, you need to know how they can be used.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130