LeadSloth

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Content creation. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions. Marketo (booth 6). Twitter & Questions. I will try to tweet as many sessions as possible at the LeadSloth Twitter page.

Manticore 100
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Inbound Marketing & Marketing Automation

LeadSloth

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), blogging, creation of high-quality content, and website conversion optimization. Inbound Marketing is more than just SEO.

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Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. Manager, Inbound Marketing, Marketo. Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. Renewed focus on data quality.