Walker Sands

FEBRUARY 8, 2022

Sendbird approached Walker Sands for assistance with personas, paid advertising and content, with the goal of helping the brand better connect with its audience and increase revenue. Walker Sands also developed a content and technical SEO strategy to improve Sendbird’s search rankings, which included ongoing SEO health check reports.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. An engaged customer means they expect relevant communication from your business. Step 2: Create Engaging Content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Lake One

NOVEMBER 19, 2020

So if you’re starting a blog, for example, you need to create a content strategy. Having limited time and resources is often a challenge across the board. And to put a solid inbound marketing strategy into practice, you need those resources, as it can be pretty labor-intensive. Keyword being consistent. Persona Alignment.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Recommended Resources. Get Content.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee. Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management B2B Business 100

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). I marvel at the sheer number of corporate blogs, some of them with a wealth of great content, that nonetheless make it virtually impossible to engage with that company. Calls to action need to appear in content. Good luck with that. promotional).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. It is relevant – generic materials that are not highly relevant to a reader will not result in increased success.

Rules 48

Rules Paid Search Agency Content Marketing Content 48

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. In today’s marketplace relevance is a critical component you must address. Search for where your company’s content may have spread online.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. How can they do this with limited content marketing assets? What can they do?

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 48

Content Standard

DECEMBER 13, 2016

A great content marketing strategy requires time, energy, and sometimes significant resources. Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads.

Allocation 40

Allocation Paid Search Agency Ads Branding 40

TrustRadius Marketing

NOVEMBER 14, 2019

Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. Gain data about who shares content which content and what drives social conversations.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Industrial Marketing Today

DECEMBER 7, 2010

This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Content is what drives the lead nurturing engine. Instead I’ll point you to two excellent resources that I’ve found. How do you nurture leads?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Hinge Marketing

NOVEMBER 26, 2015

And according to our research , 47% of firms plan to develop a content marketing program in the near future. Firms are using their website, content marketing and social media (just to name a few) to boost visibility and improve their reputation online. Content : what are the pain points your clients and prospects are dealing with?

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Adobe Experience Cloud Blog

AUGUST 9, 2011

With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion. Developing a high converting landing page requires testing to understand the right mix of features and content to achieve the intended results.

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Find Fresh Content To Share. Adding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Nurture Interaction.

Facebook 48

Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

ReTweeting accomplishes three goals; one, it allows you to share additional relevant information with your followers. Original content. Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. Bonus Content Links - These include offers outside of the contextual email content. URLs should match the content being offered.

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

Adobe Experience Cloud Blog

MAY 30, 2010

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. Testing is key to creating relevant and optimized landing pages. Use content to build relationships. 1 marketing initiative for 2010.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. At Marketo, our sales development reps (SDRs) are typically the people who begin navigating a prospect’s organization to determine what tools that person needs to build an internal case for our products. from those we do not.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Tradeshows, industry associations, and seminars all remain relevant.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

JULY 12, 2010

Increase message relevance. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. Email campaigns that include social sharing links that help email recipients share the content you have created with others who have not opted-in via social media.

Email Marketing 48

Email Marketing Practices Lead Ranking Lead Scoring 48

thePoint

MAY 25, 2018

The whole point of a marketing team, which you want to build over time, is to put together a set of employees and outside incremental resources that cover the bases and complement each other. Internal Resources. Building a strong internal network of advisors, content providers, and advocates (you are going to need those!)

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Tomorrow People

MARCH 22, 2018

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? For content marketers, strategy is a practical part of their marketing. When thinking lead generation websites for content marketing, think process not points. Why processes?

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. Then identify which content on your site you want to rank for each of these pages. Content Marketing. This is where content marketing comes in.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. Create a resource-rich sales portal. I would also like to add a caveat: It's all about quality, educational content focused on relevant business issues.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? The content that you behind sign-up forms or paywalls is called gated content or lead magnets. Here’s a great video marketing hack from Marketo.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Content relevance: Content must address other businesses’ specific needs, challenges, and pain points. Consider a B2B SEO campaign for a cybersecurity firm.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Huptech Web

OCTOBER 27, 2023

Table Of Contents Introduction Strategy We Keep Talking About – Gated Content! Which One Should I Choose – Gated or Ungated Content? Examples of Gated Content in eCommerce But, What is the Right Time to Gate Content? Strategy We Keep Talking About – Gated Content! So how does it work?

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52