Content Marketo Relevance Resources 
ANNUITAS
NOVEMBER 22, 2023
This adds to the existing full journey nurture capabilities of the Drift portfolio, but may require deeper configuration and integration with internal content libraries and key workflows, as well as other platforms in the go-to-market stack. And speeding the time to configuration of Conversation Tracks is a critical productivity leap.
ANNUITAS
OCTOBER 4, 2016
In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. Just be sure to update the information relevant to the new program or asset.
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ANNUITAS
OCTOBER 4, 2016
In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. Just be sure to update the information relevant to the new program or asset.
ANNUITAS
APRIL 24, 2014
It was particularly interesting and relevant to marketers, as our working environment was actually quite similar to that of the “traditional” baseball scout or manager. Covering applications of an account-based approach to target account lists, content personalization, and more. How Marketers Move Them from Anonymity to Revenue.
ANNUITAS
APRIL 8, 2014
I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon?
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