Vidyard

OCTOBER 3, 2018

A video library is an owned video channel that brands can use to manage all of their video content. Video libraries allow users to do things like manage privacy and permissions, easily update videos, and group like content together. Your video library can serve as a central source of truth for video in your organization.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Vidyard

SEPTEMBER 14, 2021

Contents 1. See it in Action This quick screen share video was made for the Marketo integration with Vidyard. Playlists are an excellent tool for utilizing previously made content, saving time, and scaling it for personalized use. But what about all that other content you’ve made? Webcam Videos 2.2 Screen Share Videos 2.3

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

APRIL 12, 2017

“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

. “Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. About the MIT Sloan CIO Symposium.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

SEPTEMBER 1, 2016

How do we personalize the content journey? As we started tracking the activities of prospects and curating what content to serve up next, engagement rates went up. And as sales reps began using social media to create messages that were more personally relevant to each individual or business, conversions went up. Check Check.

Examples 56

Examples Video Marketing Personalization Curation 56

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

OCTOBER 18, 2016

The thing is, businesses all over the world believe in the power of video, but don’t quite understand how to translate video content into tangible results their executives will appreciate. Map video content to your buyer journey and buyer personas. Optimize your video content and social channels. Don’t forget about SEO either!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

NOVEMBER 14, 2016

Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. Hosting your own video channel means that when a prospect finishes watching one video, you control what comes next — no cat videos, and no competitor’s content.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

DECEMBER 2, 2015

We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Video content is proven to be the most effective content type for engaging audiences and helping convert prospects into customers.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight. What are you all about?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

JANUARY 9, 2017

What we like to do at Vidyard is use tools such as SalesLoft , Marketo , and Vidyard itself, to get a quick snapshot of each prospect’s journey, like what pages they have looked at on the website, which of your videos they have watched, and more. helps us tailor our conversations for success.

Conversion 65

Conversion Eye-Tracking Touchpoints Churn Rate 65

Vidyard

JANUARY 9, 2017

What we like to do at Vidyard is use tools such as SalesLoft , Marketo , and Vidyard itself, to get a quick snapshot of each prospect’s journey, like what pages they have looked at on the website, which of your videos they have watched, and more. helps us tailor our conversations for success.

Conversion 50

Conversion Eye-Tracking Churn Rate Touchpoints 50

Vidyard

JANUARY 8, 2020

This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. As video becomes the content of choice for many buyers, marketers have had to develop a way to incorporate video into their lead scoring models.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 91

Vidyard

JANUARY 8, 2020

This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. As video becomes the content of choice for many buyers, marketers have had to develop a way to incorporate video into their lead scoring models.

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 65

Vidyard

SEPTEMBER 24, 2019

If your organization is like most, you probably need to get video content off your desktop, keep it secure, and make it available to lots of people all at once, in lots of countries all around the world. Contents 1. Relevant integrations: Marketo, Eloqua, HubSpot, Sitecore, SharePoint, and many ad tech partners.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

JULY 17, 2014

Webinars are a powerful, inexpensive way to connect with your target audience and they have all of the four major food groups of great content – real-time, measurable, engaging, and most importantly, re-useable. Like every piece of content, your webinar should have clear goals, and a clear measurement of success.

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54

Vidyard

JANUARY 6, 2022

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Content Marketing Statistics 2.11 Include CTAs to Relevant Content in the Description 5.2 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Relevant Article, Comment, or Post ‘Hover’ 2.4

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

MAY 13, 2020

Contents 1. You should have a video platform to keep everything organized, but use YouTube to promote your video content. They’re the workhorse of YouTube—the atomic pieces of content that help you get found, attract an audience, and show up in Google searches. Create content based on YouTube keywords. 5 Top Tips 3.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 1, 2020

Social media marketing isn’t just a dumping ground for your existing video content. Contents 1. Videos are social media users’ favorite type of content to see from brands. When you plan video content for YouTube, prepare for it to be discovered by users trying to solve a particular problem. YouTube Video 2.2 Sign Up Free.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Vidyard

MAY 13, 2020

Contents 1. You should have a video platform to keep everything organized, but use YouTube to promote your video content. They’re the workhorse of YouTube—the atomic pieces of content that help you get found, attract an audience, and show up in Google searches. Create content based on YouTube keywords. 5 Top Tips 3.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Vidyard

SEPTEMBER 14, 2021

Contents 1. Include CTAs to Relevant Content in the Description 5.2 Video Content Marketing Statistics 2.11 Tailor Content Topics to Target Audience Needs 2.2 Webinars Rank among the Most Useful Content Formats 2.6 Content Marketing for Startups 3.2 Onboarding Your Remote Sales Team 1.1 FAQ Videos 2.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Content Marketing Statistics 2.11 Include CTAs to Relevant Content in the Description 5.2 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Relevant Article, Comment, or Post ‘Hover’ 2.4

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

AUGUST 2, 2018

Their bond was no accident: –in sharing their stories, they’d grown closer, and as CEO of marketing agency Get Storied , Michael helps companies like Marketo, Facebook, and Bloomberg reproduce the uncanny feeling of kinship in their marketing. Over the next forty-five minutes, they went from strangers to friends. Here’s how.

Storytelling 77

Storytelling Paid Search Agency Case Studies Marketing Agencies 1 77

Vidyard

MARCH 8, 2021

Social media marketing isn’t just a dumping ground for your existing video content. Contents 1. Most prefer widescreen format (stories based content on apps like Snapchat are the exception) and a screen resolution of roughly 1920×1080 pixels, but the similarities end there. If you use it correctly, that is. YouTube Video 2.2

Paid Content 65

Paid Content Social Media Video Marketing Media 65