KoMarketing Associates

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. Marketing Automation Platforms Like Marketo and Pardot. Justina Logozzo, Senior Marketing Manager, Website at Alation.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

Know What Content Resonates. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Ernst and Young.

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What Is B2B Social Media Marketing?

KoMarketing Associates

In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers). Not just any content will do the trick.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report. View the full report. View the full report.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar. Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier.

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The Powerhouse Content Marketing Team: Build It and They Will Come

KoMarketing Associates

It became clear to me that I had content marketing on the brain when I heard “If you build it, he will come” and immediately thought of distributing content across social media channels. because we’re going to break this thing down content marketing style. Don’t forget to measure your content marketing performance.

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10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

As the saying goes, “content is king.” This motto points to the importance of content marketing and to its ubiquitous nature. Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing.

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