What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?
ANNUITAS
NOVEMBER 22, 2023
In making this shift, Drift has the potential to transcend ‘chat as an engagement channel’— which would have kept it siloed it in the ‘tool/plugin’ category — and set itself up as a more fundamental piece of the go-to-market stack — becoming a true ‘platform.’ This is a smart move for Drift.
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