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Content Takes Center Stage

Ambal's Amusings

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Blog Savvy B2B Marketing Twitter StephanieTilton.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Adobe Experience Cloud Blog

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. 2) Create a social media policy.

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The World Cup of Marketing Part 2: Volkswagen vs. Hyundai

Adobe Experience Cloud Blog

Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. In terms of share of voice on Twitter, Hyundai is currently the clear winner here – at 71%, compared to Volkswagen’s 29%. We’re obviously biased when it comes to real-time personalization, but we’ve seen it help brands increase content consumption by over 100%.

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Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Adobe Experience Cloud Blog

Consider including executives, directors, content managers, social media team members, internal Subject Matter Experts, and a few “digital natives” who have interest in social media (it is OK if they are not on your marketing team). This can take place during a formal social media training day or even a social media microsite.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

You can also follow Jep on Twitter ( @jepc ). I enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. My first recommendation would be to create content that is of value to prospects. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.