DiscoverOrg

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Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability

DiscoverOrg

For example, we send out emails from UnifiedMail , Marketo , Intermedia and Sendgrid , so we have to authorize the IP addresses from those senders as DiscoverOrg even though they may be owned or hosted by third parties. Here’s a step-by-step guide to setting up your SPF Record: [link].

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Adapting an ABM Approach for Account-Based EVERYTHING

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Are they engaged with you, your content or your brand? Tier 1 – Each one gets deep research, a customized plan, personalized content, bespoke campaigns, and lots of one-to-one attention. Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning.

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7 Quick Wins for Sales and Marketing Alignment

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The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). Ask sales and marketing leaders to create a value system for content assets: Assign gated assets a higher score – such as a webinar registration, or an ebook download. Kill ‘em dead.

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Sales Intelligence: What to Expect When You’re Prospecting

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Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). DiscoverOrg includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo. Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed.