Cintell

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2016 Update from Apparao Karri

Cintell

2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona.

Eloqua 100
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How Marketers Use Data to Develop Personas

Cintell

When asked about their use of demographic and firmographic data, 62% of respondents in the NetProspex study reported using this information for persona-based marketing, in particular to drive content creation. Source: NetProspex. 58% of companies also utilize this information to model best customers and identify best audience segments.