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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? This is a huge opportunity for Adobe + Marketo.

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A Guide to Using Dynamic Content in Marketo

SmartBug Media

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? Using Dynamic Content in an Email.

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3 Ways to Move Faster and Be More Strategic with Marketo Engage

Adobe Experience Cloud Blog

Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. Marketo is a robust Marketing Automation Platform. Marketo has more than 100 tokens to help you with almost every aspect of your programs.

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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. and the wealth of content needed to support hyper-targeted campaigns. What plays should I run?)

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How to Use Snippets in Marketo

SmartBug Media

In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? Anyone evaluating marketing automation tools knows that Marketo has a wide range of options for personalizing content: Tokens pull in fields from specific records. When Should I Use Snippets?

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Evolving the Marketo Revvie Awards | 2020 Adobe Experience Makers

Adobe Experience Cloud Blog

Marketo Revvies and Adobe Experience Makers merge. The expanded 2020 Adobe Experience Maker Awards blend the best of the original Experience Maker Award program with the rich history of the Marketo Revvie and Magento Imagine Excellence Awards, into 13 new exciting award categories. Upload supporting content.

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When to Use Marketo's Transition Rules

SmartBug Media

First, the basics: Engagement program content lives in streams. You can also pause, add, and reorder content within a stream without worrying about anyone getting the same email twice. Marketo has plenty of documentation of how to use transition rules , but when should you use them? How Do Engagement Programs Work?

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