Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. They shine brightest when tackling short-term or one-off projects.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

DivvyHQ

APRIL 18, 2022

For many large companies, the marketing department is almost a corporation in its own right. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.

Resource Management 93

Resource Management Digital Asset Management Work Management Resources 93

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Marketing Insider Group

APRIL 23, 2018

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. The post How to Create More Effective Content When Resources Are Thin appeared first on Marketing Insider Group.

Resources 271

Resources Effectiveness Startups Content 271

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Marketing Insider Group

AUGUST 30, 2017

One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. In order […].

Resources 178

Resources Marketing Strategy Marketing & Strategy Effectiveness 178

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

JULY 1, 2019

There are many ingredients that go into a successful content marketing recipe. The key to creating great content is being a great writer. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. We’re not all blessed with natural writing talent. But this is definitely a […].

Resources 263

Resources Content Marketing Content Marketing 263

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. With COVID-19 still hanging over our collective heads and no concrete end date in sight, marketers must accept that their professional development opportunities look a little different than they did last year. Marketers have a variety of great podcast options.

Conference 232

Conference Resources Peer-to-peer Paid Search Agency 232

protocol 80

JANUARY 11, 2024

In the ever-evolving world of content creation and marketing, mastering the art of writing is more important than ever. With a sea of resources available, how do you discern which ones are truly impactful?

Resources 52

Resources Tools High Quality Lead Content 52

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Different resources and tools are necessary to handle both sides. Image: CMI.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Conductor

MARCH 16, 2022

The difference between good and great organic marketing? A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

Education 98

Education Resources SEO Lead Scoring 98

B2B Marketing Directions

APRIL 7, 2024

Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce. If I find one of your company's white papers to be valuable, I'll be inclined to believe other content produced by your company is likely to be valuable.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Show how the content will enhance his or her brand. Count me in that group.

SME 317

SME Tips Content Marketing Work Management 317

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?

SEO 239

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 239

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 115

Social Media Training Course Resources 115

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

DivvyHQ

OCTOBER 23, 2020

If you're working in content marketing, your day is probably jam-packed. Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. So finding time to learn new things and improve your skills is probably not easy to come by.

Resources 87

Resources Content Marketing Planning Curation 87

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 277

Marketing AI Webinar Metrics Content Marketing Planning 277

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Heinz Marketing

MAY 26, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Anyword

JANUARY 4, 2023

Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. Associated Press Stylebook. WordCounter.

Copywriting 98

Copywriting Resources Press Course 98

Heinz Marketing

JULY 29, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Just as important is gaining an understanding for the broader B2B industry and the dynamics that are constantly shifting how modern marketers go to market. Account-Based Marketing Foundations — a LinkedIn Learning course led by Sangram.

Resources 100

Resources B2B Marketing Analytics Tools Lead Gen 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

ClearVoice

MARCH 13, 2024

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Brandpoint

JUNE 4, 2020

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg! And the content cycle NEVER ends. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148