Biznology

JUNE 21, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. B2B vs B2C Content.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). Content marketing costs 62% less than outbound marketing.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. TripAdvisor is a company that has built its brand around user-generated content. Weight Watchers.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Let’s dive into why so you have a better idea of what to expect when you focus on content. Quick Takeaways.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Valasys

NOVEMBER 15, 2023

In content marketing, quality is the utmost element that you need to focus on as it can help you convey your message to the visitors and convert them to your potential customers. If you are promoting your content on social media platforms, you will have to come up with unique ideas that can help you grab the attention of readers.

Marketing AI 52

Marketing AI Tools Content Creativity 52

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

ANNUITAS

SEPTEMBER 7, 2021

In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Capturing the Most Meaningful Online Behavior. A mature marketing organization is tracking its users’ online behavior. Read on to learn more.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Start with Search.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 258

Marketing AI Ethics Content User-Generated Content 258

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. And we are all consuming more information online. Content Marketing is the about building measurable business growth.

ROI 325

ROI Content Marketing Digital Asset Management Business 325

ANNUITAS

SEPTEMBER 7, 2021

In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Capturing the Most Meaningful Online Behavior. A mature marketing organization is tracking its users’ online behavior. Read on to learn more.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 273

Lead Ranking Content Lead Scoring Keywords 273

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Digital branding is vital for long-term success in a competitive market. Utilize social media to promote content and reach a wider audience.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Scoop.it

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Heinz Marketing

MAY 5, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. When finding online communities for ad targeting, the first thing to look at is their relevance to your brand.

Communities 124

Communities Outreach Consulting Campaigns 124

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Contents 1. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Contently

MARCH 7, 2023

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges?

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

Curation 100

Curation Ad Frequency Content Marketing Content 100

CopyBlogger

JANUARY 27, 2022

If you’re reading this, you’ve probably already been brainstorming online business ideas — and for good reason. The post 7 Online Business Ideas for Practical Content Entrepreneurs appeared first on Copyblogger. We’re living in. Continue Reading.

Practices 75

Practices Business Content Features 75

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. When we think about online selling, we usually think about selling products like clothing or electronics. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Search Engine Journal

AUGUST 27, 2021

Want to know more about internet marketing or online marketing? The post What is Internet Marketing? Your Guide to Today’s Online Marketing appeared first on Search Engine Journal. See how it can help your business or brand drive traffic, leads, and sales.

Internet Marketing 139

Internet Marketing Online Marketing Marketing Traffic 139

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Marketers don’t have to get in early when a video game is being developed in order to claim a spot for brand integration. Getting started with dynamic in-game advertising.

Advertising Agencies 109

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 109

Heinz Marketing

MAY 26, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing If you haven’t heard, we’re officially in a new era of “we.” As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. aka “Passion to have Discussion”.

Communities 83

Communities Marketing & Strategy B2B Guidelines 83

The Daily Egg

MAY 10, 2021

But what is FOMO marketing? Savvy marketers have tapped into […]. The post 10 Effective FOMO Marketing Techniques to Increase Online Results appeared first on The Daily Egg. In case you’re allergic to social media and haven’t ever before heard the term, FOMO means “the fear of missing out.”

Effectiveness 131

Effectiveness Social Media Marketing Social Marketing 131

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. For instance, Gen Z spends more time online each day than millennials.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100