What Works - What Doesn't

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ChatGPT Can't Replace Me. Yet. Maybe

What Works - What Doesn't

But can it do technically oriented marketing collateral and thought leadership? This is a clear time saver and a good start to writing a marketing piece – but only a start. Second, (as OpenAI, the creators of the model advise up front) the model has not been trained on the most recent content from the Web. Advantage: Human.

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. If it’s worth paying someone to generate content you hope will see the light of day, make it less of a wild goose chase for reporters to find you. That is, when I can find a human being to email.