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Email Marketing vs. Marketing Automation

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What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. But email marketing alone has significant disadvantages. Everyone usually gets exactly the same content i– even though their needs and interests may be different.

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Is the quality of your data hindering your ABM success?

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Clean data helps you understand your market. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail. Intent data helps determine which of your prospects are in-market and which are latent. Second-Party: Acquired from a trusted partner.

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How to Achieve Email Authenticity

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For marketers to avoid ending up blocked, they have to cut through the automation and achieve authenticity. Pay attention to data One of the greatest features of marketing automation is the ability to gather and analyze subscriber data. She’s passionate about marketing and great customer experiences.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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I bet if you gathered up the stats on marketers and salespeople alone that number would be … I don’t want to think about it. Thankfully, certain tools have come to the rescue of our cramped fingers … ergonomic wrist pads, laptop risers, and oh, marketing automation. She’s passionate about marketing and great customer experiences.

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How to Use Short Captivating Videos to Boost Sales

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The same principle applies to your content. No wonder more than 60% of marketers and small business owners said they plan to increase investment in video marketing in 2017. Video content is powerful and usually more engaging than written content. This was a big deal compared to her textual content.