Chris Koch

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When does content need to be mobile?

Chris Koch

We got a question this week from an ITSMA client asking about developing a business case for creating mobile applications for their website content. And they both lead to content that benefits from being mobile. Do they feel that they will miss something by being away from the content for even a short amount of time? Continuity.

Wiki 100
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How much do you “charge” for your content?

Chris Koch

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. Buyers want the most valuable content they can get.

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9 attributes of the best thought leadership content

Chris Koch

Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Some time back, I blogged about the attributes of a thought leader. Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes?

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9 attributes of the best thought leadership content

Chris Koch

Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Some time back, I blogged about the attributes of a thought leader. Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes?

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How much do you “charge” for your content?

Chris Koch

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. Buyers want the most valuable content they can get.

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How Manchester United Revolutionized Sports Marketing

Chris Koch

The franchise leadership also invested in marketing not just Man U but football itself as the true global sport. Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. . Web/mobile content. Premier League sports marketing'

Planning 100
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Why B2B marketers need to embrace deal marketing

Chris Koch

A survey of 1000 consumers by marketing agency Razorfish found that just 3.5% According to Razorfish, 44% of respondents said they were looking for exclusive deals or offers, while 24% said they followed the brand because they were customers and 23% said they followed in the hopes of getting interesting or entertaining content.