Biznology

OCTOBER 4, 2018

” To me, that is one of the most important quotes for digital marketers. What really changes the game is the holy grail of content marketing–the right content to the right person at the right time. Marketers are starting to understand how to do this. What your content is about. Like this post?

SIC 139

SIC Personalization Content Marketing Content 139

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Biznology

AUGUST 29, 2016

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Like this post?

Marketing Budget 144

Marketing Budget Content Marketing Best Practices Content 144

Biznology

SEPTEMBER 27, 2018

For years businesses have been dividing their marketing strategies based on a number of factors. However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. For more information on harnessing broadcast-to-digital marketing data, contact a company like Advocado.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. Lots of reasons exist for why marketers don’t pay more attention to site search.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

JULY 25, 2017

Control how your posts, articles, and social shares render the way you want them to; and, then, after the edits, you have the power to “resubmit” your new title, description, and featured image so that anyone who shares your content from them on will be able to see that rendering the way you want to. Learn More. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

AUGUST 27, 2019

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. In the process, you’ll be setting expectations and it’s critical that your content live up to the expectations you’ve set.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Biznology

JULY 14, 2017

What does this have to do with content marketing? Your emphasis has to be on the content that will be most useful to the most prospects. Our content development process needs to factor this in. Our drip marketing and behavior-based marketing needs to factor this in. Everything. Like this post?

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Even though most marketers still run campaigns that way it is surprisingly not so. I like the term content intelligence.

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

JUNE 30, 2016

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together.

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

MAY 12, 2017

But if she and a coder talk with the marketer on the project about the goals for a particular web page, they’re more likely to come up with something that makes the most of the available technology. You should consider this in your own sales and marketing, whether digital or traditional. Sales and marketing should work together.

Work Management 141

Work Management Marketing Management Content Marketing Content 141

Biznology

NOVEMBER 4, 2020

It makes sense to have a video budget as a resource for boosting your brand by enlivening everything else that you do online — from customer meetings, to social media, to text content like white papers and blog posts. Costs common to all B2B sales/marketing videos: Time spent identifying what you want the viewer to take away.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Biznology

NOVEMBER 12, 2020

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. That’s true for content marketing, as well. Why Content Audits are Critical. Google and the other search engines seek to give their users relevant, up-to-date content.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

JUNE 9, 2020

When it comes to any form of marketing, the latest trends are to be followed in order to be successful. First of all, the importance of digital marketing and regularly published content has never been so obvious. Providing content meant continuing to communicate with your target audience, and everyone needed it.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

DECEMBER 11, 2015

That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Market Research / Product Pipeline.

Top of Funnel 80

Top of Funnel Paid Search Agency Marketing & Strategy Marketing Strategy 80

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

Planning 80

Planning Content Marketing API Content 80

Biznology

JULY 8, 2021

With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market map documenting this fast-growing space.

Startups 104

Startups Content Paid Search Agency Interactive Marketing 104

Biznology

MARCH 18, 2015

My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? Thanks to all our sponsors!

Top of Funnel 80

Top of Funnel Segmentation Content Marketing Webinar Metrics 80

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Content shock is what happens in your audience when they are so overwhelmed by the volume of your content that it actually does more harm than good.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

NOVEMBER 18, 2021

Just about every content/data management tool you might use provides some measure of granular control for access, sharing, and editing and other tasks based on role or department or other user criteria. Technology, HR, sales, and marketing will all need a say. Tools to Enable and Control Sharing.

Content 104

Content Enterprise Management Privacy Training 104

Biznology

JUNE 12, 2014

Today, some 15 or so years since the beginning of the web’s widespread adoption as a business communications and marketing tool, we all understand that “build it and they will come” doesn’t work for websites. With that backdrop in mind, it’s a bit shocking that for many marketers, content marketing begins and ends with creating content.

Content Marketing 80

Content Marketing Planning Content Advertising Mediums 80

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. I took a look through the content marketing posts from the last few months and came up with this lovely collection.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future. But there were three “Aha!” AI is hard.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

APRIL 17, 2015

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

DECEMBER 17, 2015

From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. First, I am suggesting that you focus on your content marketing process rather than your content marketing goals , but I’m not suggesting you ignore outcomes. Everybody wants to win. Sounds crazy, right?

Process 80

Process Content Marketing Planning Content 80

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Your Outbox is a Goldmine.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

APRIL 8, 2016

.” But a little thinking would lead to the conclusion that it is a market that has moved on to other convenient foods, which might have a bit more of a health food sheen than white pasta, corn starch, partially hydrogenated oils, and MSG. This approach to content marketing would suggest it is millennials who want a break from ramen.

Content Marketing 80

Content Marketing Content Opinions High Quality Lead 80

Biznology

MAY 23, 2016

This has been the case to some extent for as long as there has been marketing. Today, that idea has spread to just about every market, B2B as well as B2C. Which is why engaging your audience is critical to you marketing success. To be most effective, you have to think beyond marketing. Consumers crave authenticity.

Paid Search Agency 126

Paid Search Agency Content Marketing Buying Cycle Content 126

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. Here are a few tips on increasing engagement. Personalize.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

JULY 20, 2016

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux.

SEO 80

SEO Content Marketing Webinar Metrics Content 80