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6 Reasons to Repost Your Content on Social Media

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Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

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The People Factor in Marketing Automation ROI

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Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. But here’s the thing.

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Marketing Automation: What it Takes to Make the Switch

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Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. You can’t rethink your marketing strategy right now Path 2: Rebuild The other end of the spectrum from “Lift and Shift”: Rebuild what you have from scratch.

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Email Sender Name Best Practices for Marketing

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Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. DO: Consider altering the email marketing sender name according to the content you’re sending.

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B2B Marketing Department Structure: Finding the Right Approach

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Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

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3 Ways to Better Market Your Content

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Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content.

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Make the Most of Your Content Marketing with Marketing Pods

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Leverage your content marketing by creating content marketing pods, or hubs and spokes, that turns every blog post into another piece of marketing content.