The Effective Marketer
JUNE 1, 2012
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams.
The Effective Marketer
DECEMBER 8, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.
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The Effective Marketer
JUNE 1, 2011
A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). Marketing Automation and wither no or weak processes.
The Effective Marketer
AUGUST 16, 2011
This is the second post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content. So just to recap, there are three key principles for creating great content: Is it simple? Simple content was explained earlier and is a sure way to create engaging and direct content.
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content?
The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.
The Effective Marketer
FEBRUARY 19, 2013
After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” When asked about the narrow vs wide focus in content marketing, my first question is always “what is your goal?” What content has already been created?
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