Demand Gen Cloud: Funnels and Pipelines are Old School
Smashmouth Marketing
OCTOBER 20, 2010
The influence of content and word of mouth jumps them from side to side to back and down again. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be. They jump around.
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