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Finding Untapped Revenue in Your Marketing Database

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In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Create Content That Your Audience Needs. Craig Rosenberg : Process, People, and Content: The Keys to Success with Marketing Automation Technology. Download it here.

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MarketingSherpa B2B Marketing Summit Boston

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Content creation. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions. Manticore Technology (booth 2). Content creation. Manticore Technology (booth 2). Lead Management. Marketo (booth 6).

Manticore 100
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Marketing Automation Trends for 2010

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Creation of buyer-centric content. Christoper Doran , CMO, Manticore Technology. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. One particular area I think is ripe for greater attention is really dealing with the need for more precisely targeted content.