Remove mail websites
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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Web: Monitor website traffic through tools like Google Analytics to see how visitors come across your site, which pages are most popular, and how long people interact with your content. Based on your findings, you may need to adjust your site design or content strategy. Look for automation features.

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

Just click here to provide your postal address (I’ll send it anywhere in the world)! Douglas Burdett, host of The Marketing Book Podcast.

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Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

Marketing Insider Group

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. Use your donor data to refine your messaging and mailing lists for a greater ROI.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Mail order advertising – What it teaches us and how we can apply it to our advertising. Headlines – A lot of headlines get a poor response in email marketing, websites, and adverts. Just salesmanship – What is advertising and how is it best used? Offer service – The best ways to offer service to increase sales.

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Content Marketing vs. Traditional Sales Tactics: A Comparative Analysis

ClearVoice

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously.