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Anything Goes Marketing

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Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant. Why Direct Mail?

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People not reading your content? Here are some headlines that work

Anything Goes Marketing

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Have fun blogging and remember that as good as your content may be, if the headline isn't good, no one will read it.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. Email / direct mail sender personalization : Notice how this is getting more difficult as we move down the list?

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Improve Your Email Copy, Improve Your Conversion Rate

Anything Goes Marketing

John Murphy has written an excellent article called How to design your e-mail copy to maximize response. In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page.

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Should You Still Email Your Press Releases?

Anything Goes Marketing

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". My suggestion would be to include press release snippets as part of a monthly or quarterly newsletter that has additional value added content. Here's a tip: "Don't do it".

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Where do Your Email Newsletters go? Email Heaven?

Anything Goes Marketing

If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. What is Your Strategy?

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Email marketing tip - break out your lists

Anything Goes Marketing

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Try breaking out your email list based on the source of your list. Get creative!