Webbiquity

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

MARCH 15, 2022

Using the right web analytics tools will help you determine how visitors really see your website, making it easier to optimize individual pages or content for conversions. Eleanor Hecks is editor-in-chief at Designerly Magazine. Other popular tools include Hotjar, which collects data on user behavior, Adobe Analytics, and Instapage.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

SEPTEMBER 20, 2019

Over the past decade, WordPress use has grown tremendously, and it has evolved from a blogging platform into the world’s most widely implemented content management system (CMS). Among the most recommended SEO-optimized WordPress themes are MH Magazine, Schema, Genesis, and Pofo. Guest post.

SEO 165

SEO CMS Development Tips Lead Scoring 165

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. And practically, for business buyers, they want relevant content. Amplify Your Content Through Vertical Websites. Host and Exhibit at Live Events.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.)

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

NOVEMBER 25, 2014

In the pre-Internet days, professionals kept their knowledge and skills up to date by attending conferences, reading books, and subscribing to trade magazines. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader.

Twitter 100

Twitter PR Social Networks Conference 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. Seed this on Newsvine.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Webbiquity

MAY 12, 2015

A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. This video content needs to be informative and benefit people seeking this information on Google or on their website.If Watch video }.This

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Webbiquity

APRIL 14, 2010

15 Essential Checks Before Launching Your Website by Smashing Magazine. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? 90+ WordPress CMS Themes and Plugins by Tripwire Magazine.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Webbiquity

APRIL 19, 2010

messages, repackaged marketing brochures masquerading as thought leadership content and the like. They will help spread great content virally, while ignoring or mercilessly parodying what they don’t like. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. Because of the intimate, informal nature of Facebook, it is the ideal venue to showcase personal content related to your company that may not be appropriate on a corporate website or even a LinkedIn profile.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

OCTOBER 19, 2021

Dynamic Content. Some of the ways of serving up specific content include targeting people by geolocation, tracking them with cookies or marketing automation software , and having them register so you can greet them by name and past browsing or buying behavior. Eleanor Hecks is editor-in-chief at Designerly Magazine.

Design 313

Design Trends Marketing Automation Services B2B 313

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” 1 ) SlideShare.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

AUGUST 19, 2021

This is where you’ll lay out detailed plans for your marketing channels and content. All of the content needed to support your new product offering should be in place, and other related content updated accordingly, before launching your new product and marketing efforts. Eleanor Hecks is editor-in-chief at Designerly Magazine.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

DECEMBER 3, 2021

Your package design might be reproduced in a magazine or newspaper ad. The product needs to be packaged to travel well and keep the contents fresh on the way. The main purpose of your packaging design might be to stand out on store shelves, but it has to do more than that. Make It Stackable And Stockable.

Design 279

Design Tips Paid Search Agency Display 279

Webbiquity

FEBRUARY 28, 2011

. • Tom Fishman – Manager, Social Media & Community at MTV Networks. • Kate Farber Gold – Social Media Director at Scripps Networks. • Ryan Osborn – Director of Social Media at NBC News. • Matthew Milner – VP, Social Media, Hearst Magazines Digital Media. • Gayle Weiswasser -Vice President, Social Media Communications, Discovery.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tactics 100

Tactics Content Marketing Tips Screencast 100

Webbiquity

APRIL 10, 2017

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. A better approach may be a simpler newsletter design with a compelling hook to get the reader to click through to a more graphically-rich web page with similar but augmented content.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

APRIL 18, 2012

Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

JULY 25, 2019

Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. The feedback gathered will help you make adjustments to your blogging topics and practices that can impact the popularity of your blog and the quality of your content. Guest post by Joey Feldman.

Interactive Marketing 139

Interactive Marketing Communities Video Marketing Planning 139

Webbiquity

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Webbiquity

MARCH 3, 2011

60 Excellent and Beautiful Flash Websites For Inspiration by Tripwire Magazine. Jason Schubring suggests designing a site based on a five-layer pyramid model with content at the base, PPC at the top, and usability, SEO and social media sandwiched between. 13 by Underworld Magazines. Much of the photography is dazzling.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

FEBRUARY 9, 2016

And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops. 24% unsubscribe because the content is repetitive and boring. 14 Email Marketing Stats and Facts. billion by 2019. MediaPost ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

SEPTEMBER 4, 2012

Unlike the multitude of other social media marketing books, this one isn’t about how celebrities build a huge Twitter following or how big consumer brands use coupons and contests to attract massive “likes” on Facebook; it’s focused on the content-centric, information-hungry world of B2B marketing.

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

MARCH 1, 2012

Ted Ives extols the virtues of Bruce Clay’s SEOToolSet , which includes tools for working through the SEO process in six main areas: keyword strategy, linking strategy, architecture best practices, content optimization, traffic analysis and monetization (determining click value).

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

SEPTEMBER 20, 2016

The quality and relevance of your site’s content is arguably the single most important factor in garnering high search ranking. High-quality backlinks and strong technical SEO will do little for weak, thin, or unfocused content. Keywords are still important, but keyword density matters less than it used to.

SEO 100

SEO Lead Scoring Lead Ranking Paid Search Agency 100