Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
NuSpark Consulting
NOVEMBER 10, 2013
Overcoming lack of understanding, resources, and content . Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Message strategy: matching content asset topics to buyer personas and buying stage.
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LeadSloth
JANUARY 12, 2010
Creation of buyer-centric content. Matthew Quinlan , VP Field Operations, Loopfuse. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ). The need for new analytical skills.
B2B Marketing Zone Posts
JANUARY 4, 2011
Do I Really Need a Content Strategy? Top 10 Takeaways from the 2010 Content Strategy Forum - Content Marketing Today , April 30, 2010. Five Reasons You May Not Be Spending Enough on Content Marketing - Tom Pisello , November 29, 2010. Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). SEO Tactics.
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