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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

Overcoming lack of understanding, resources, and content . Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Message strategy: matching content asset topics to buyer personas and buying stage.

SMB 100
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Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. Matthew Quinlan , VP Field Operations, Loopfuse. This will place a higher premium on membership management and real, editorialized, well written monthly newsletters. These are the trends that are mentioned most often: Improved ROI & Reporting. The need for new analytical skills.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise.