Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

APRIL 28, 2017

Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? After all, shouldn’t all my content efforts help?” You know you can fall asleep wherever you are, as long as you can maintain your ritual. Could you use an SEO content writing refresher?

Long Tail Marketing 146

Long Tail Marketing Webinar Metrics Advertising Mediums Correlation 146

Biznology

JANUARY 2, 2018

The only content links you can control are your own. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. Ted “Hypertext” Nelson.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MARCH 23, 2016

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

JANUARY 3, 2012

You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. Do you have the sort of news, offerings, and quality of content that can compete with the big players? You can always do both, right? Where do you fit on that?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

JANUARY 24, 2017

In other words, if your content marketing material fills a vacuum or is best-of-breed and brings something truly unique or useful to the table then all is forgiven. But even in our wheelhouse, the long-tail, the micro-influencers, there’s a lot of value even if you’re budgeted to pay.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. So, strong content is equally important to the placement of keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. At the end of the day, we at Abraham Harrison are not creating a fallacy world of content used to drive revenue much like an elaborate marketing theme park.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Long Tail Blogger Outreach. With the long tail, “all the other blogs,” we dig deep.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

APRIL 8, 2013

SEO is a process that is built for the long term so you need to be willing to look at the trend over a significant amount of time. Over time, more keywords should deliver traffic as the content attracts users that search using long-tail keywords. It may take six months to see this trend, or it may take a year or more.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

DECEMBER 19, 2011

Content is what fuels a search engine optimization campaign and instills trust amongst target audience members. Therefore, frequently asked questions should be used as a resource to create additional web content. The first way in which FAQs can be leveraged for content marketing is to build a web page for each question.

SEO 80

SEO FAQ Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Content is what fuels a search engine optimization campaign and instills trust amongst target audience members. Therefore, frequently asked questions should be used as a resource to create additional web content. The first way in which FAQs can be leveraged for content marketing is to build a web page for each question.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

FEBRUARY 13, 2012

You can look over the whole set of slides, but here are the five things that I highlighted: Google indexes content faster than ever. If you were living off old pages and had ignored social, you might not even find your content showing up. Google shows search results as searchers type.

Google 80

Google Long Tail Marketing Search Marketing Validation 80

Biznology

NOVEMBER 15, 2013

If you rely on massive “long-tail” traffic, all the subdomains in the world probably won’t replace what you once had. Perhaps we will need a more content-oriented approach that doesn’t analyze keywords the way we once did. At some point, we might need to admit that the old ways must be updated.

Long Tail Marketing 80

Long Tail Marketing Keywords Privacy Google 80

Biznology

JANUARY 10, 2012

Long-tail blogger outreach is like long-tail Google AdWords advertising. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

JULY 9, 2014

improving and scaling content creation and distribution efficiencies. improving and scaling content creation and distribution efficiencies. establish a content marketing and campaign management strategy. It’s important to speak to them about their pain-points. enhancing customer engagement and user experience.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Biznology

OCTOBER 14, 2013

The keyword tool measures up to six months of historical data and is ideal for long tail keyword research, since the data is based completely off of organic information and not paid data. GOOGLE ANALYTICS (CONTENT) : While Google has taken away keywords, they haven’t taken away the ranking of what you write.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

APRIL 24, 2013

Instead of simply adding a URL, edit the text to a more descriptive and SEO-friendly term like “My Content Marketing Strategy blog.”. Continue to add relevant skills, including variations to incorporate the most long tail keywords possible, and endorse others in your network to receive the favor in return. Finish Your Profile.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. If you’re a Drupal-user, you can try Search and Replace Scanner , Drush Search & Replace , or Content Find and Replace. You’ve developed a history that has been, until now, etched in stone. But no more! Please Be Careful.

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

APRIL 26, 2016

It allows me to harness the social media profiles of over 663 members who have not only opted in to my public GaggleAMP gaggle but also have availed their accounts to the content that I provide. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

NOVEMBER 19, 2012

A site growing in content and popularity should draw traffic from more search queries. This is the principle of “Short vs. Long Tail Keywords.” Number of website pages receiving at least one visit from search engines : Publishing fresh and high quality content is key to drawing more traffic from search engines.

Cost Per Click 80

Cost Per Click SEO Marketing Analytics Tools CPC 80

Biznology

JULY 26, 2013

Without the clear and measurable product sales or limited, easy-to-track campaigns, service-driven companies, such as digital marketing companies, may have the most difficulties following the long tail back to ROI.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

JANUARY 17, 2012

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales. Be the catalyst of your natural social media success.

Social Media 80

Social Media Social Marketing Media Word of Mouth 80

Biznology

OCTOBER 2, 2012

Keyword Generator: Using Ubersuggest for content optimization (jenifferthompson.com). The Best Strategies for Optimizing your Content (bloggingtips.com). Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com). How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com).

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

FEBRUARY 8, 2013

Most corporate wiki sites have only one or two authors, and the vast majority of content created back then is now stale. The concept of a long tail is very relevant there. Seven years later, very few companies, if any, have experienced sustained success using that wiki-based knowledge management strategy.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales. Be the catalyst of your natural social media success.

Allocation 80

Allocation Social Media Long Tail Marketing Outreach 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? Content Marketing Internet Marketing Social Media Marketing Anne Lamott Bird Bird by Bird: Some Instructions on Writing and Life Facebook linkedin Login social media twitter' I am a man possessed! People don’t like being collected.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

APRIL 15, 2014

Isn’t it content marketing down? ” Every quarter, go through your copy and try to update (or augment) your grandpa and granny terms with what the kids are saying. Are you sure? Isn’t that called deep penetration marketing? Or, am I just making stuff up now.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. From Makers to Takers. 900-90-9-1.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

DECEMBER 27, 2016

I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. Your team is the best content source for search. Help Google help you optimize your content for search. Micro-influencer marketing is the new long tail.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

AUGUST 30, 2016

” Well, my boss, Mike Moran , called it in yesterday in his inspired post, Biznology’s best info on content marketing. 7 ways to use bloggers in your content marketing strategy. Mizuno running long tail outreach marketing case study. Content marketing for the whale watching fisherman hunter.

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

Biznology

MARCH 5, 2013

Seriously long-tail with a limited audience. The content has a broad appeal and has nothing to do with my work, per se. Maybe work on your depth and breadth a little bit — spend some of your valuable content-generating time revealing something about your past, your passions, your interests, your process.

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

FEBRUARY 25, 2014

In order to score the digits in content marketing, you need three things: confidence, conviction, and stay-with-it-ness. Confidence conveys a deep belief that what you’re pitching has integrity, be it yourself, when it comes to the art of seduction, or your brand, when it comes to the art of content marketing. Related articles.

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. B-D-List (the mid-section of the long tail often asks for money).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80