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Digital B2B Marketing

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data. But in social media, most traffic will come from other people sharing your content.

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Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. Twitter again. Link expansion.

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Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving.

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